UM
Digital Marketing Specialist
Doha, Doha Municipality, Qatar · Tempo total
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- Experiência
- 2–4 anos
- Salário
- —
- Vagas
- 1
- Publicado
- há 16 horas
- Modo de trabalho
- No escritório
- Educação
- diploma de bacharel
- Retomar
- Obrigatório candidatar-se
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Job Overview
The Digital Marketing Specialist will be accountable for designing, implementing, and refining digital marketing initiatives across various online channels. This role demands expertise in online ads, content creation, email marketing, SEO/SEM, and analytics to boost brand recognition, interaction, and lead acquisition.
Key Duties
- Develop and oversee digital marketing campaigns on platforms such as Google Ads, social media, and email.
- Create, publish, and improve digital content aligned with brand identity and business goals.
- Track and analyze campaign outcomes to suggest enhancements.
- Manage social media profiles, schedule content, and actively engage with the audience.
- Implement paid advertising including PPC, display ads, and remarketing, ensuring measurable returns.
- Collaborate with SEO experts and content creators to support SEO/SEM tactics.
- Utilize analytics tools including Google Analytics, Data Studio, and social media insights to monitor performance indicators.
- Remain informed about the latest trends and innovations in digital marketing.
- Work closely with various departments to synchronize marketing strategies with organizational objectives.
Education & Experience Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related disciplines.
- 2 to 4 years of solid experience in digital marketing roles.
- Proven proficiency in Google Ads, Facebook Ads, LinkedIn Campaign Manager, or similar platforms.
- Deep understanding of SEO, SEM, and social media marketing principles.
- Experience using marketing automation platforms such as HubSpot, Mailchimp, or Marketo.
- Strong data analysis aptitude to interpret metrics and drive insights.
- Applicants must currently reside in Qatar.
Preferred Certifications
- Google Analytics (GA4) certification
- Google Ads certifications covering Search, Display, Video, and Shopping
- HubSpot Digital Marketing certification
- Facebook Blueprint certification
- LinkedIn Marketing Solutions Fundamentals
- Certifications from Hootsuite or Sprout Social for social media management