Digital Marketing Executive
Delhi-NCR, India · Tempo total
Seja o primeiro a se candidatar
- Experiência
- 2–5 anos
- Salário
- INR 20,000 – INR 40,000 / month
- Vagas
- 1
- Publicado
- há 1 dia
- Modo de trabalho
- No escritório
- Retomar
- Obrigatório candidatar-se
Descrição da vaga
About Femacare Private Limited and Role Overview
Femacare Private Limited operates under the brand Cosma Fertility, a pioneering fertility and women's health firm dedicated to enhancing reproductive healthcare through innovative, science-driven, non-hormonal treatments. Their goal is to make fertility solutions more personalized, accessible, and effective by integrating medical expertise with technology including AI-based assessments, doctor consultations, and direct-to-consumer healthcare models.
As Femacare expands its digital footprint and ecommerce capabilities, it seeks a skilled Digital Marketing Executive well-versed in direct-to-consumer business operations, ecommerce growth, customer acquisition, lead conversion, and partnership development.
Key Responsibilities
- Design, implement, and optimize paid advertisement campaigns primarily on Meta platforms (Facebook and Instagram) and Google Ads.
- Manage Meta Ads campaigns to enhance click-throughs, conversions, and overall campaign impact aligning with business targets.
- Configure and maintain Meta Pixel, Conversion API, Google Tag Manager, and other conversion tracking mechanisms to accurately measure performance.
- Track campaign attribution and analytics to maximize return on investment.
- Generate and cultivate leads utilizing CRM systems and various digital channels.
- Develop and apply strategic growth plans for direct-to-consumer and ecommerce avenues to boost customer acquisition.
- Work closely with sales and business teams to refine lead quality and improve conversion outcomes.
- Analyze campaign data, prepare detailed reports on performance, and suggest actionable improvements.
- Keep abreast of emerging digital marketing trends, platform updates, and industry best practices.
Essential Qualifications and Skills
- Between 2 to 5 years of experience in digital marketing, particularly in performance and growth marketing.
- Hands-on expertise with Meta Ads Manager and Google Ads platforms.
- Proficient in the use and implementation of Meta Pixel, Conversion API, Google Tag Manager, event tracking, and attribution methodologies.
- Experience in lead generation, lead management, customer relationship management, and optimizing sales funnels.
- Strong grasp of direct-to-consumer, ecommerce, and performance marketing techniques.
- Competency in Google Analytics 4, Meta Business Suite, and campaign performance reporting.
- Excellent analytical abilities, communication, and problem-solving skills.
Preferred Skills and Experience
- Background in healthcare-related sectors such as FemTech, HealthTech, Wellness, or consumer internet companies targeting D2C models.
- Familiarity with A/B testing, landing page enhancements, and marketing automation software.
- Basic understanding of SEO practices, email marketing, and remarketing strategies is advantageous.
Additional Details
The role offers a monthly salary ranging between INR 20,000 and INR 40,000. Interested candidates should submit their resume during the application process.