Content Writer & Editor

Key Responsibilities

As a Content Writer & Editor at HS Digital Media, you will craft captivating content tailored for platforms such as Instagram, Facebook, LinkedIn, YouTube, among others. Your role involves ideating and producing various formats including Reels, Posts, Stories, Videos, Carousels, and Campaigns. The position requires writing attention-grabbing captions, hooks, scripts, taglines, and promotional content aligned with diverse brand voices and target demographics.

Collaboration is key, working hand-in-hand with Graphic Designers, Video Editors, Social Media Managers, and Marketing Executives to deliver cohesive campaigns. You will creatively contribute to Meta Ads, Google Ads, and other digital marketing initiatives. Active participation in brainstorming sessions will be expected to refresh campaign concepts continuously.

Maintaining consistent brand tone and message across all content is essential, as is monitoring content performance to recommend enhancements grounded in analytics. Remaining current with evolving social media trends, AI tools, and content marketing strategies is crucial for success in this role.

Required Skills

• Proficient communication and writing skills in both Hindi and English.
• Strong creativity complemented by storytelling capabilities.
• Sound understanding of Instagram and broader social media trends.
• Ability to develop compelling hooks, captions, and scripts for short-form videos.
• Fundamental knowledge of digital marketing and social media marketing concepts.
• Effective research and structured content planning skills.
• Capability to handle multiple brands and meet tight deadlines.
• Familiarity with design and content tools such as Canva, ChatGPT, CapCut, or similar platforms is advantageous.