Content Strategy and Operations Strategist - Integrated Marketing, TikTok Shop Singapore

About the Role and Team

The brand team at TikTok Shop's Integrated Marketing Campaigns unites expertise in brand strategy, digital marketing, content production, media planning, and data analysis. By orchestrating several channels including social media, paid ads, PR, partnerships, and live activations, the team crafts unified campaigns that deliver measurable impact.

In this capacity, you will oversee the full cycle of livestream and video campaign initiatives specifically for TikTok Shop Singapore, focusing on content supply growth, creator engagement, and driving GMV during key ecommerce campaigns.

Key Responsibilities

• Lead and execute livestream and video campaign tactics such as flagship livestream programs, video incentive initiatives, and ranking contests to boost content availability and revenue during major ecommerce promotions.
• Collaborate closely with seller account managers, creator managers, and cross-functional teams to strategize campaigns, enhancing merchant and creator involvement and ensuring significant commercial outcomes.
• Handle comprehensive campaign operations including planning, execution, stakeholder communication, issue solving, and adherence to campaign deadlines.
• Continuously track livestream and video performance, analyze key metrics, uncover growth possibilities, and convert findings into strategic actions to refine future campaigns.
• Regularly assess and improve operational workflows to enhance execution efficiency and overall business results.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or related disciplines.
• Self-driven and independent, with a pronounced ownership mindset regarding project outcomes.
• Meticulous attention to detail essential.
• Proven skills in stakeholder and project management, demonstrated through successful delivery of cross-functional initiatives.
• Preferred: Experience in ecommerce and livestream operations advantageous.
• Comfortable handling numerical data with strong analytical, structured thinking to generate actionable insights.
• Adept at multitasking and adjusting rapidly to changing circumstances.

About TikTok

TikTok leads short-form mobile video entertainment worldwide, aiming to inspire creativity and deliver joy. With global headquarters in Los Angeles and Singapore, and multiple international offices, TikTok fosters diverse and vibrant communities through authentic self-expression and connection.

Why Join Us

Driven by curiosity and humility, TikTok’s culture encourages learning, innovation, and teamwork to make significant impacts in a fast-growing tech environment. Embracing challenges with resilience and an "Always Day 1" philosophy, the company offers boundless opportunities for growth and achievement.

Diversity and Inclusion

TikTok is dedicated to fostering an inclusive workplace that values diverse skills, experiences, and perspectives. The company celebrates varied voices and reflects the global communities it serves, passionately promoting a culture of belonging.