Content & Digital Lead

About the Role

The Content & Digital Lead will spearhead the digital vision and brand storytelling efforts for Youth+ Africa, aiming to foster community connections and amplify the organization's impact across the continent. This pivotal position involves orchestrating an engaging digital ecosystem that enhances organizational growth and meaningful audience engagement.

Key Responsibilities

• Formulate and implement Youth+ Africa’s comprehensive digital and content strategies to drive growth and outreach.
• Create and oversee compelling content across various formats including video, social media, blogs, emails, websites, and multimedia channels.
• Ensure a cohesive and elevated pan-African brand voice consistent across all online platforms.
• Grow and manage the organization’s presence on LinkedIn, Instagram, TikTok, X, YouTube, and other digital venues.
• Plan and execute digital campaigns that enhance brand visibility, audience interaction, and lead acquisition.
• Build and sustain active online communities fostering collaboration, engagement, and advocacy.
• Track digital performance using analytics, generate reports, and continuously optimize strategies.
• Keep abreast of evolving digital trends, new technologies, and emerging content formats to maintain the organization’s innovative edge.
• Partner with internal teams, collaborators, and external creators to deliver impactful digital experiences.
• Lead, guide, and motivate digital team members cultivating creativity, teamwork, and ongoing improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Business, or related disciplines.
• Minimum of 5 years experience in digital marketing, content strategy, brand management, or related communications roles.
• Proven track record designing and executing effective digital content strategies.
• Excellent writing, storytelling, and editorial abilities.
• Experience managing diverse social media accounts and conducting digital campaigns.
• Proficient in content management systems, digital analytics, and social media management tools.
• Familiarity with SEO, email marketing, content analytics, and methods to grow audiences.
• Background in leading creative teams or managing agencies is beneficial.
• Strong passion for empowering youth, supporting entrepreneurship, fostering innovation, and building engaged digital communities.