Coaching Director

About BTS

BTS is a global professional services firm dedicated to creating impactful experiences that help leaders shape the future of their organizations. Employing approximately 1,300 experts in 34 offices worldwide across six continents, BTS blends strategy with culture to assist leaders in making informed decisions, acting decisively, and delivering measurable outcomes. For four decades, BTS has emphasized experiential learning, designing engaging programs that leave a lasting impact on career development. The company integrates traditional human coaching with AI-driven coaching tools to enhance personalization, scalability, and reach.

BTS fosters a collaborative and entrepreneurial environment, encouraging every team member, from new graduates to partners, to contribute meaningfully from the start.

Key Responsibilities

• Manage and expand a portfolio of existing corporate coaching clients by cultivating senior-level relationships that encourage contract renewals and growth.
• Initiate and secure new clients through personal networks, referrals, and proactive business development, maintaining a robust coaching sales pipeline.
• Collaborate with Sales Enablement teams to uncover new opportunities within existing accounts and develop compelling proposals positioning BTS’s coaching services strategically.
• Design and oversee delivery of customized coaching programs including one-on-one executive coaching, group and team coaching, and coach-the-coach training for senior leadership at top corporations.
• Partner with Faculty members to recruit, brief, and quality-check associate coaches to maintain high standards on all coaching engagements.
• Create and disseminate thought leadership in executive coaching to establish BTS as a trusted advisor for senior HR, talent, and business leaders.
• Lead internal client teams and potentially manage staff, supporting their professional development and performance.

Candidate Profile

• Extensive experience in designing and delivering executive coaching solutions to senior leaders, including individual, group, and team coaching.
• Demonstrated success in managing and deepening existing client relationships, expanding scope, and earning renewals.
• Proven track record in originating new clients through personal networks or proactive business development beyond passive inbound leads.
• Experience collaborating with Sales Enablement or business development functions to enhance pipeline growth.
• Possession of formal coaching credentials from recognized bodies such as ICF or EMCC indicative of high-level coaching expertise.
• Strong presentation and facilitation skills adaptable to both virtual and live settings.
• Capability to develop and share insightful thought leadership to engage clients at deeper levels.
• Positive engagement with AI and emerging technologies to design scalable, cutting-edge coaching experiences.
• Ability to mentor and provide constructive feedback to colleagues, fostering confidence and skill growth.
• Robust business understanding and an executive demeanor.
• Access to a wide professional network for client development opportunities.
• Adaptable and inquisitive approach to challenges and learning.
• Fluent in English with additional European languages (French, German, Swedish, Dutch) considered advantageous but not mandatory.
• Exceptional communication skills for interacting effectively with senior leaders and executive teams.

Additional Information

This permanent position is office-based in London (Hammersmith) with a requirement to spend at least 60% of working time onsite when not engaged in coaching delivery. Travel may be involved for certain client engagements. The role blends strategic sales activities, direct coaching delivery, and leadership responsibilities within an entrepreneurial, client-focused environment.