Category Growth Manager

About the Role

Furlenco is hiring a Category Growth Manager to lead growth for a category across an assigned line of business, including rental and selling across channels such as D2C and offline. This role carries end-to-end ownership of the category’s financial performance and is both strategic and highly execution-oriented. You will be responsible for accelerating business growth, improving profitability, supporting new product launches, and protecting the customer experience while working closely with teams across digital marketing, design, sourcing, supply chain, sales, business finance, and technology to build scalable commercial initiatives.

Business and P&L Ownership

• Take charge of revenue, margins, and inventory health for the selling or rental category across both channels.
• Set and deliver monthly, quarterly, and yearly business targets that align with broader company objectives.
• Use analytics and customer insights to uncover opportunities that improve growth, pricing, and assortment efficiency.

Assortment and Product Strategy

• Own assortment planning, new product development, and product lifecycle management.
• Research the market and study competitors to identify white spaces and areas for innovation.
• Partner with design, sourcing, and manufacturing teams to bring products to market faster while balancing cost, design appeal, and quality.

New Initiatives and Projects

• Lead category expansion programs, pilot rollouts, and strategic partnership initiatives.
• Coordinate with cross-functional teams across technology, operations, growth, finance, and sales to execute complex multi-team projects.
• Monitor project progress and share performance updates against timelines and KPIs.

Customer Experience and Brand Performance

• Map customer journeys to spot friction points and improve the overall experience.
• Conduct research and surveys, then convert the findings into actionable insights.

Data and Insights

• Track core performance indicators such as conversion, average order value, churn, and margin using analytics.
• Create dashboards and turn data into practical recommendations for pricing, promotions, and product lifecycle decisions.
• Keep improving profitability and operating efficiency through ongoing analysis.

Leadership and Collaboration

• Collaborate with senior leadership to align on strategy and priorities for execution.
• Influence cross-functional stakeholders without direct reporting authority by building alignment and driving outcomes through teamwork.
• Develop strong vendor relationships to support quality standards, cost targets, and delivery timelines.

What the Company Is Looking For

• 3 to 6 years of experience in D2C growth, category management, merchandising, or business strategy within consumer, retail, or e-commerce environments.
• A strong record of growing a category and managing P&L responsibility.
• Comfort working with Excel or Sheets, dashboards, and business performance metrics.
• Strong communication, stakeholder management, and problem-solving ability.
• Someone who can think strategically and also operate with a hands-on, execution-first mindset.
• Experience in furniture, home décor, lifestyle, or consumer durables is beneficial.

Why Join Furlenco

You will be part of a team rethinking how India experiences furniture through a combination of design, technology, and flexibility. The role offers the opportunity to contribute to growth across both rental and D2C sales while shaping how people live better.