Brand Assistant

Company Overview

Jo Loves is an innovative fragrance, bath, body, and candle brand created by Jo Malone CBE, a globally acknowledged trailblazer in scent design. Inspired by Jo's own memories and meaningful moments, the company specializes in crafting unique and imaginative fragrances distinguished by meticulous craftsmanship and the iconic red dot symbol that represents quality and integrity. Jo Loves maintains a strong social media presence, fostering a worldwide community of fragrance aficionados.

Role Overview

Supporting the Brand Manager, this role plays a key part in driving product innovation, creating social media content, and assisting with PR and marketing efforts. The role demands excellent project management abilities, teamwork, and a sharp awareness of beauty market trends and customer preferences. Close collaboration with Operations, Sales, and Creative departments is essential.

Core Responsibilities

• Assist in managing new product development (NPD) projects including product concepts, packaging ideas, and prototype coordination.
• Maintain daily communication with suppliers managing samples, quotations, and timelines.
• Coordinate with Operations to raise purchase orders ensuring timely stock arrival.
• Support creative briefings for product packaging and artworks alongside the Brand Manager.
• Help with regulatory obligations like product registration.
• Create and adapt social media visuals using tools such as Canva and CapCut; write post copy and hashtags aligned with brand voice.
• Organize, tag, and archive social media assets internally.
• Monitor user-generated content, trends, and relevant discussions, identifying real-time branding opportunities.
• Assist social media agency during content production in office and on location.
• Conduct industry trend and competitor analyses producing actionable insights.
• Support PR event plans, potential brand partnerships research, and help create creative briefs for PR, store, and digital assets.
• Write copy for PR invitations, mailers, and marketing collateral.
• Assist with sample management for photoshoots, retail sampling, and PR activities.

Candidate Profile and Skills

• Exceptionally organized with the capacity to manage multiple tasks simultaneously.
• Strong problem-solving abilities.
• Digitally savvy with a passion for storytelling, social media, and the Jo Loves brand.
• Creative, inquisitive, and well-informed about trends, eager to enhance the online presence of Jo Loves fragrances.
• Works well collaboratively, maintaining positivity and resilience in fast-moving environments.
• Solid project management and communication skills with a team-oriented mindset.

Experience and Knowledge

• Preferably familiar with new product launches in fragrance, personal care, or FMCG sectors but not mandatory.
• Proven ability to handle multiple projects efficiently.
• Previous retail experience (beauty sector preferred) is advantageous but not required.
• Familiarity with core social platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn including awareness of current content and creator trends.
• Basic proficiency with design/editing software (e.g., Canva, Figma, CapCut).
• Exceptional organizational skills and keen attention to detail.