Associate Vice President, Brand

About Geotab

Geotab® is a leading global innovator in IoT and connected transportation, recognized as a certified "Great Place to Work™." Our diverse, talented team collaborates to empower businesses, enhance safety, and promote sustainable communities.

Our technology connects commercial vehicles to the internet and provides advanced web-based analytics to optimize fleet management. With an open platform and the Geotab Marketplace®, we offer numerous third-party solutions enabling businesses of all sizes to automate operations by integrating vehicle data with other assets. Processing billions of data points daily, we utilize analytics and machine learning to boost productivity, decrease fuel use, elevate driver safety, and ensure regulatory compliance.

We cultivate a dynamic, fast-paced environment where adaptability is key. Our employees embrace new challenges beyond initial job descriptions, following their passion and delivering innovation. Join Geotab for a rewarding career, comprehensive benefits, and an inclusive culture.

Role Overview

We seek an Associate Vice President of Brand to spearhead and refine Geotab’s global brand strategy, positioning framework, and visual identity across all markets and sub-brands. This role involves leading internal creative teams and managing external agencies to deliver exceptional, cohesive campaigns, content, and design aligned with business goals.

You will develop brand standards and governance models applicable to all Go-To-Market channels, monitor cultural and market shifts to evolve the brand, and oversee budget management with ROI metrics linking brand equity to business impact.

Key Responsibilities

• Develop and direct Geotab’s global brand strategy, positioning, voice, and visual identity globally.
• Manage internal creative studio and external agencies to produce world-class marketing campaigns and content that align with brand and strategic objectives.
• Collaborate with Communications, Regional leaders, Revenue Generation, and Product Marketing teams to tailor brand and sub-brand initiatives for specific markets and segments.
• Lead, mentor, and grow a multidisciplinary creative team, ensuring a culture of excellence and psychological safety; oversee performance and professional development of 3 direct reports and their teams.
• Analyze cultural trends, market shifts, and competition to maintain Geotab’s status as a leader in telematics and fleet management sectors.
• Oversee the brand budget, establishing measurable ROI metrics connecting brand strength to long-term value and demand outcomes.
• Establish and maintain brand standards and governance frameworks to ensure message and experience consistency across all marketing touchpoints.

Required Qualifications and Skills

• Expertise in translating business goals into a distinctive, sustainable brand strategy that drives market positioning and leadership.
• Proven success in leading creative teams and managing agency partnerships, maintaining high creative standards and consistent brand delivery.
• Ability to utilize data and market insights to guide brand decisions and evaluate investment impact.
• Exceptional cross-functional collaboration skills and influence without direct authority.
• Strong communication skills, capable of presenting and defending brand strategies to senior executives and external stakeholders.
• Experienced in coaching and developing diverse teams, fostering high-performance and psychologically safe environments.
• Experience managing multi-million-dollar budgets with focus on measurable results and long-range brand equity.

Additional Information

Geotab operates a flexible hybrid work model with support for both in-person and remote work. Employees are encouraged to visit our corporate offices as desired. Reliable internet service with minimum speeds is expected for remote work. Our culture promotes work-life balance combined with online social activities.

We prioritize diversity, inclusion, and accessibility in recruitment, assessment, and employment to accommodate individuals with disabilities. Applicants are encouraged to request accommodations if needed.

Salary range for this position is CAD $140,000 to $170,000 annually; actual salary depends on skills, experience, education, and work location. Employment is contingent on eligibility verification and background checks. No agency resumes accepted.

Employee Benefits

• Flexible working arrangements
• Home office reimbursement
• Baby bonus and parental leave top-up
• Online learning and networking opportunities
• Electric vehicle purchase incentives
• Competitive medical and dental coverage
• Retirement savings plans

Who Should Apply

This role is open to professionals who are passionate about brand leadership within a technology-driven organization and eager to influence global market presence. Even candidates who don't meet every criterion are encouraged to apply.