Obilade Peiyi

About

Content strategist and writer experienced in audience research, content audits, and insight-driven recommendations for growth and engagement. Works across storytelling, community, and strategy projects spanning media, fintech, education, and youth culture.

Experience

• Creative and Content Writer
  African Student’s Gazette (ASG)
  Sep 2025 – Mar 2026
• Creative and Content Writer
  Bluelife Magazine
  Sep 2025 – Dec 2025

Education

• BEng. Mechanical Engineering
  Covenant University
  Mechanical Engineering · 2022 – 2027

Skills

• Canva
• Market research
• Google Workspace
• Storytelling
• Notion
• Content Strategy
• Research
• Content Planning
• Microsoft Office
• Audience Research
• Brand Strategy
• Editorial Research
• Long-form Writing
• Content Audits
• Customer Persona
• Community Analysis

Projects

• Independent Writing Platform, Substack

  Publish essays exploring creativity, career growth, identity, culture, and personal development. Manage the full content process from ideation and research to writing, editing, and publishing. Experiment with different storytelling formats and audience engagement approaches.

• Papier x Instax, Mock Campaign

  Analyzed the strategic partnership between Papier and Instax to understand how brand collaborations can expand audience reach and strengthen positioning. Examined campaign messaging, audience alignment, content execution, and the value proposition offered by both brands. Identified how the collaboration leveraged shared values and complementary strengths to create relevance for target audiences.

• Seventh House, Brand Audit

  Conducted a deep-dive analysis of Seventh House's content ecosystem to identify content gaps and audience opportunities. Evaluated content themes, messaging consistency, and positioning. Developed a content strategy proposal focused on improving reach, relevance, and audience connection.

Courses & certifications

• Google Fundamentals of Marketing · 2026
• Digital Marketing · Hubspot Academy · 2026
• Content Marketing · Hubspot Academy · 2025
• McKinsey Forward Learning Program · 2025
• Creative Writing Scholarship · Immerse Education · 2024

⚽ Extracurricular activities

• TedX Covenant University

  Supported event operations, registration, and attendee experience. Assisted with guest and speaker management throughout the event lifecycle. Worked closely with team members to ensure smooth event execution.

• Project Lead, PET Redesign Project, Covenant University

  Coordinated communication and collaboration across a multidisciplinary team of 20 students. Managed documentation, feedback collection, and project progress tracking. Presented project findings and recommendations to stakeholders through reports and presentations.

• Waste To Wealth initiative, Covenant University

  Collaborated with volunteers across content, design, and outreach functions to support public awareness campaigns. Contributed to communication initiatives aimed at increasing public understanding of policy-related issues.