Trade Show Specialist - Booth Sales & Business Development

About the Company

ExpoDiscover.com functions as a worldwide B2B marketplace and intelligence hub focused on the trade show and exhibition sector. Unlike a mere directory, it acts as a market network that interlinks event organizers, exhibitors, suppliers, and venue operators, fostering strong networking effects. This integrated platform aims to enhance lead generation and business opportunities by enabling participants to form valuable, revenue-generating connections rather than just being discoverable. Employees join a digitally progressive and expanding company revolutionizing collaboration within the trade show community globally.

Role Overview

The Trade Show Specialist for Booth Sales and Business Development holds a full-time remote position tasked with accelerating exhibitor booth sales and cultivating enduring client relationships across the international trade show landscape. Daily activities involve prospecting potential exhibitors and sponsors, delivering virtual sales presentations, managing a sales pipeline strategically, and exceeding target goals. The incumbent must identify relevant industry events and key stakeholders, assess their exhibition requirements, and offer customized booth and platform solutions. Responsibilities also include preparing sales proposals and contracts, partnering with marketing and product teams to enhance sales materials, and maintaining detailed records in CRM systems.

Key Responsibilities

• Actively pursue new exhibitor and sponsor leads through outbound prospecting and qualification efforts.
• Conduct engaging virtual meetings and product demonstrations tailored to client needs.
• Manage and advance a structured sales pipeline to consistently meet or surpass revenue targets.
• Identify pertinent trade shows and stakeholders to inform sales approaches and solution offerings.
• Create and present formal proposals and contract documents to secure commitments.
• Collaborate cross-functionally with internal teams to update sales collateral and messaging strategies.
• Maintain accurate customer and sales data within CRM platforms.
• Stay abreast of market trends and client feedback to inform product and service improvements.
• Support account development through upselling, cross-selling, and participation in webinars and virtual events.

Candidate Qualifications

• Proven expertise in booth and exhibit sales, including outbound lead generation, qualification, and closing deals within B2B contexts.
• Strong business development skills encompassing pipeline oversight, account expansion, and partnership cultivation within the trade show or events industry.
• Exceptional communication, negotiation, and presentation capabilities suited for virtual client engagements.
• Familiarity with CRM systems and digital sales technologies coupled with basic data analysis competencies to monitor sales performance and forecast growth.
• Comprehensive understanding of trade show operations, exhibitor needs, sponsorship frameworks, and event management workflows.
• Highly motivated, well-organized, and adept at managing time effectively in a remote and fast-paced, target-driven environment.
• Collaborative approach with experience working alongside marketing, product, and operations teams to optimize offerings and communications.
• Possession of a Bachelor’s degree in Business, Marketing, Communications, or an equivalent area, or corresponding professional experience in sales or event management.
• Prior involvement in trade shows, exhibitions, event services, or software as a service (SaaS) marketplaces is highly desirable.
• Comfortable interfacing with international clients, including accommodating occasional variable time zones.