Segment Marketing Manager - Premium

Job Overview

Under the guidance of the Segment Lead, the Segment Marketing Manager - Premium is tasked with transforming defined segment targets, key commercial goals, and premium customer requirements into tailored marketing strategies, customer journeys, and activation initiatives. The purpose is to enhance engagement with high-value customers and expand the portfolio's overall worth within Safaricom.

Key Responsibilities

This position manages the complete process from identifying premium customer needs to executing campaigns that generate tangible benefits. It involves converting segment priorities, lifestyle insights, financial services prospects, loyalty incentives, and service expectations into actionable marketing activities. These are designed to improve product usage, customer attachment, retention, and progression within the premium segment.

Objectives & Impact

The role guarantees that premium segment customers perceive Safaricom as straightforward, dependable, and rewarding, justifying their continued spending. It sets the groundwork for enhanced participation in Safaricom's ecosystem, encouraging repeat use, elevated product integration, and sustainable value growth over time.