Performance Marketer
TechXR Innovations Private Limited
Bhopal, Madhya Pradesh, India · Full Time
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- Experience
- 2–4 yrs
- Salary
- —
- Openings
- 1
- Posted
- ਇੱਕ ਘੰਟਾ ਪਹਿਲਾਂ
- Work mode
- In office
- Resume
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Job description
About TechXR Innovations
TechXR Innovations is at the forefront of delivering immersive spiritual experiences through its VR platform, Durlabh Darshan, which offers virtual visits to India's cherished temples, and Shubh Darshan, a suite of AR devotional idols and frames.
Role Summary
We seek a Performance Marketer who is data-focused to expand customer acquisition and boost e-commerce sales on Meta and Google platforms. The role involves managing paid marketing efforts, optimizing advertising performance, and collaborating with creative and marketing teams to enhance conversion rates and maximize return on ad spend.
Key Responsibilities
- Design, initiate, and oversee Meta and Google advertising campaigns.
- Keep track of campaign results, optimizing key performance indicators such as CPA, ROAS, CTR, and CVR.
- Adjust campaigns based on budget constraints and set performance goals.
- Implement A/B tests on target audiences, creative material, ad copy, and overall campaigns.
- Analyze campaign metrics to discover opportunities for improvement.
- Collaborate with the Creative Team to provide data-driven feedback on advertisements, hooks, and messaging.
- Work alongside content and design teams to craft creatives focused on performance outcomes.
- Monitor the user journey from ad interaction through to website conversion.
- Generate frequent performance reports, sharing insights actionable to campaign success.
- Keep abreast of updates in Meta and Google Ads platforms as well as broader trends in performance marketing.
Candidate Profile
- Between 2 to 4 years of direct experience in performance or digital marketing roles.
- Preferable background in direct-to-consumer (D2C), e-commerce, business-to-consumer (B2C), or OTT sectors.
- Proficient with Meta Ads and Google Ads platforms.
- Strong comprehension of marketing metrics including ROAS, CPA, CTR, CPC, CVR, and sales funnel analytics.
- Experience independently managing and refining paid advertising campaigns.
- Excellent analytical thinking and problem-solving abilities.
- Capacity to work constructively with creative teams, providing evidence-based feedback.
- Sound knowledge of GA4 and expertise in campaign tracking and attribution methodologies.
- Adaptability to thrive in fast-moving, goal-oriented environments.