Google & Meta Ads Expert

About the Role

Iconier Digital Agency is seeking an experienced Google & Meta Ads Expert to plan, implement, optimize, and scale paid advertising campaigns for various clients. This role demands practical expertise in handling Google Ads and Meta Ads platforms along with strong advocacy for conversion tracking, performance analysis, and lead generation.

Key Responsibilities

• Design and oversee Google Ads campaigns including Search, Display, Performance Max, and Remarketing initiatives.
• Develop and manage Meta Ads efforts on Facebook and Instagram.
• Conduct thorough keyword research and analyze competitors for paid campaigns.
• Continuously refine advertisement campaigns focusing on CPL, CPA, ROAS, CTR, and conversion rates.
• Administer campaign budgets strategically to maximize returns on investment.
• Create compelling ad copy, precisely target audiences, and plan campaign frameworks.
• Implement and supervise conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads platform, and Meta Pixel tools.
• Analyze campaign data rigorously to spot enhancement opportunities.
• Conduct A/B testing on ads, audience segments, landing pages, and campaign methodologies.
• Coordinate remarketing and retargeting strategies.
• Prepare consistent weekly and monthly performance reporting.
• Resolve technical issues related to tracking and campaigns efficiently.
• Stay current with the latest updates on Google Ads and Meta Ads policies, features, and best practices.
• Collaborate closely with SEO, content, design, and development teams to boost overall marketing results.

Qualifications & Skills

• Minimum 2 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Expertise in paid advertising strategies focusing on lead generation.
• Proven ability to manage multiple concurrent campaigns and budgets effectively.
• Strong analytical mindset to interpret campaign data and make informed decisions.
• Excellent communication skills and the ability to prepare insightful reports.
• Experience working with US-based international clients is advantageous.
• Possession of Google Ads certification is considered a strong plus.

Technical Proficiencies

• Google Ads platform
• Meta Ads (Facebook, Instagram)
• Google Analytics 4
• Google Tag Manager
• Meta Pixel and Events Manager
• Conversion Tracking techniques
• Keyword and Audience Research tools and methods
• Remarketing and Retargeting strategies
• Lead Generation and Campaign Optimization practices
• Performance Reporting metrics and tools
• A/B Testing methodologies for ads and landing pages
• Excel or Google Sheets for data management and analysis