Google Ads Manager for International Fashion & Clothing Brands

About the Role

We are seeking an experienced Google Ads Manager to oversee paid advertising initiatives for international fashion and apparel brands. The successful candidate will have substantial hands-on experience managing Google Ads campaigns specifically for established global fashion eCommerce businesses, preferably catering to markets such as the USA, UK, and Europe.

Primary Responsibilities

• Design, launch, and oversee Google Ads campaigns including Search, Shopping, Performance Max, Display, YouTube, and Remarketing for international fashion brands.
• Manage product feed setups and troubleshoot issues in Google Merchant Center to optimize Shopping campaigns.
• Track campaign metrics such as ROAS, CPA, CTR, and conversions to enhance campaign effectiveness.
• Perform detailed keyword, audience, and competitive market research.
• Craft and improve product feed titles, descriptions, and custom labels for better campaign alignment.
• Generate detailed weekly and monthly performance reports.
• Collaborate with design, content, and eCommerce teams to elevate campaign outcomes.
• Implement conversion tracking through Google Analytics 4 and Google Tag Manager.
• Improve landing and product pages for increased conversion rates.

Required Qualifications

• 5 to 7 years of direct experience managing Google Ads platforms.
• Proven experience handling campaigns for international fashion, apparel, or clothing brands targeting USA, UK, Europe, or Australia.
• Strong understanding and application of Google Merchant Center and Shopping campaigns.
• Practical knowledge with Performance Max campaigns and large-scale product catalog management.
• Competence in Google Analytics (GA4), Google Tag Manager, and Looker Studio.
• Experience with Shopify eCommerce platforms is highly desirable.
• Excellent analytical capabilities and communication skills.

Preferred Credentials

• Google Ads certifications.
• Familiarity with fashion marketplaces and luxury brand marketing.
• Experience using feed management tools and applying conversion rate optimization techniques.
• Background working with clothing categories such as evening wear, dresses, fashion accessories, or lifestyle brands.