Digital SEO Specialist

Role Overview

Global Wave Group seeks a Digital SEO Specialist based in Auckland, New Zealand to enhance the technical SEO performance of company websites. This onsite full-time position reports to the Global Marketing Manager and requires collaboration with SEO writers, developers, and marketing teams to grow organic traffic sustainably through data-driven SEO strategies.

Key Duties

• Conduct keyword research to guide SEO content planning and prioritization.
• Create and update keyword maps linking targeted keywords to pages or content clusters.
• Provide detailed SEO briefs to content writers, including keyword targeting, search intent, and on-page optimization instructions such as titles, headings, meta descriptions, and internal linking.
• Identify and fix technical SEO challenges including issues with indexation, crawl budget, site speed, structured data, canonical tags, hreflang implementation, redirects, and XML sitemap configurations.
• Perform routine website health audits using SEO tools and generate straightforward reports understandable to non-technical team members.
• Track search metrics (rankings, clicks, impressions, CTR) for important pages and pinpoint areas for improvement.
• Ensure websites comply with SEO best practices concerning site structure, internal linking, mobile usability, and Core Web Vitals standards.
• Liaise with development teams to carry out technical fixes, providing clear work tickets, test cases, and verifying accurate deployment of changes.
• Partner with marketing colleagues to ensure campaign landing pages and funnels are optimized for search engines and technically robust.
• Stay informed on major search engine algorithm changes and communicate relevant updates and potential risks to the team.

Essential Qualifications and Experience

• Bachelor's degree in Marketing, Computer Science, Information Systems, or a related discipline.
• At least two years of hands-on experience specializing in SEO with emphasis on technical SEO and on-page optimization.
• Strong grasp of search engine crawling, indexing, and ranking mechanisms.
• Proficient with SEO tools such as Google Search Console, Google Analytics/GA4, and SEMrush.
• Working knowledge of HTML, CSS, and basic JavaScript impacts on SEO.
• Experience managing SEO recommendations within CMS platforms, particularly WordPress.
• Analytical aptitude to convert data insights into clear, actionable SEO advice.
• Effective communicator capable of explaining technical concepts to non-technical audiences.
• Proficient English reading skills to utilize global SEO resources; knowledge of additional languages is advantageous.

Preferred Attributes

The candidate should possess a blend of in-depth technical SEO expertise coupled with a practical understanding of user experience and content strategy.