Digital Media, Content & YouTube Manager

About the Role

Africa International Housing Show (AIHS) alongside Housing TV Africa is searching for a creative and strategic Digital Media, Content & YouTube Manager. This role involves overseeing our digital content strategy, social media channels, YouTube presence, audience expansion, monetisation, and overall online engagement.

The chosen candidate will skillfully convert content related to housing, real estate, construction, infrastructure, and events into captivating digital narratives that attract and grow our viewers across platforms like YouTube, Instagram, Facebook, TikTok, X, LinkedIn, among others.

This position demands expertise in digital media, video content creation, social media analytics, YouTube optimisation and monetisation, digital storytelling, and audience development, all within a dynamic media and events environment.

Key Responsibilities

• Design and implement a solid digital media and content strategy for AIHS and Housing TV Africa.
• Oversee the entire content lifecycle from planning to promotion across all digital outlets.
• Create content calendars with daily, weekly, and monthly themes aligned to company goals.
• Spot trends, discussions, and prospects within the housing, real estate, construction, infrastructure, and media industries.
• Adapt television shows, interviews, documentaries, event footage, and news into digital formats.
• Maintain high editorial, aesthetic, and brand quality for all digital material.
• Handle and expand the official YouTube channels, focusing on boosting subscribers, watch time, viewer engagement, and revenue.
• Upload and optimise video content using SEO best practices including titles, tags, thumbnails, descriptions, chapters, and playlists.
• Use YouTube Analytics to improve performance and audience retention.
• Create short-form content like YouTube Shorts and capitalise on live broadcasts, premieres, and collaborations.
• Manage social media platforms, tailoring content for each including reels, polls, carousels, and interactive posts to enhance community engagement.
• Monitor audience reactions, comments, messages, and trending conversations online.
• Coordinate comprehensive digital coverage during AIHS events, ensuring real-time updates and after-event visibility.
• Collaborate closely with TV production teams to repurpose programs for digital audiences and drive campaigns to maximise impact.
• Craft engaging video concepts, write/edit scripts and promotional texts, and work with creative teams to maintain quality storytelling and visuals.
• Track and report performance metrics with actionable insights and strategy adjustments.

Qualifications & Requirements

• Bachelor’s degree in fields like Mass Communication, Journalism, Marketing, Digital Media, or similar disciplines.
• At least 3 to 5 years’ experience in digital media, social media orchestration, YouTube channel management, broadcasting, or journalism.
• Demonstrated capability managing YouTube and other social media platforms effectively.
• Proficient with YouTube Studio, YouTube Analytics, Meta Business Suite, TikTok, Instagram, Facebook, LinkedIn, X, etc.
• Strong grasp of social media algorithms, SEO, digital marketing strategies, and audience development.
• Excellent writing, editing, communication, and storytelling abilities.
• Understanding of video production processes and digital workflows.
• Trend-aware and able to swiftly produce relevant content.
• Familiarity with CMS like WordPress is advantageous.
• Knowledge in video editing tools such as Canva, Adobe Premiere Pro, or CapCut is a plus.
• Ability to manage multiple platforms, meet deadlines under pressure, and demonstrate creative problem-solving.

Performance Indicators

• Growth in YouTube subscribers and monetisation.
• Increased YouTube views, watch time, and audience retention.
• Higher engagement rates and follower counts across social media.
• Expanded video reach, website traffic, and conversion metrics.
• Consistent content production and enhanced digital presence for AIHS and Housing TV Africa.
• Boost in live-stream views and interactive engagement.

Who Should Apply

We seek a digital-savvy media professional, not just a social media poster. The individual should excel in transforming broadcast content into shareable and engaging digital stories that resonate with audiences. Creativity, proactivity, data-driven decision making, organisation, and passion for digital storytelling are essential. Strong understanding of how to build a media brand in the digital age is crucial.

Location and Employment Type

This full-time position is based onsite in Abuja, Nigeria at Africa International Housing Show / Housing TV Africa.