Digital Marketing Head

Overview

The Digital Marketing Head will oversee and enhance the hospital's social media footprint across multiple digital channels, aiming to elevate brand awareness, patient involvement, and online presence through compelling and ethical healthcare-oriented content.

Key Duties

• Manage official social media accounts of the hospital strategically.
• Develop and implement a monthly content calendar with consistent publishing of diverse formats including posts, reels, stories, and videos.
• Engage actively with audience comments, messages, and interactions, ensuring professional and timely replies; escalate sensitive patient matters appropriately.
• Create captivating healthcare content covering pain management, musculoskeletal conditions, regenerative therapies, lifestyle advice, patient education, and hospital services in collaboration with medical teams.
• Craft creative captions, headlines, and hashtags aligning with brand communication standards.
• Plan and support video content production including scripting and coordinating shoots for short-form digital formats.
• Assist in digital marketing campaigns promoting services, events, and awareness initiatives through organic and paid channels.
• Monitor social media metrics and trends to evaluate performance and recommend content strategies; track competitor activities and manage online reputation.
• Collaborate across departments including medical, HR, marketing, and operations to gather content and media assets, coordinating with internal creative teams for timely execution.

Required Expertise

• Strong verbal and written communication, especially in English.
• Proficient understanding of Instagram, Facebook, YouTube, LinkedIn, and social media algorithms.
• Familiarity with graphic design tools like Canva and basic video editing skills.
• Creative mindset with ability to develop engaging scripts and captions.
• Effective organizational and time management skills, capable of independent and collaborative work.
• Knowledge of digital marketing principles and SEO is beneficial.
• Experience in healthcare-related social media content is preferred.

Performance Metrics

• Consistency and quality of social media content delivery.
• Audience growth and engagement rates.
• Views and watch times of video content.
• Timely publishing aligned with social media calendar.
• Responsiveness to audience queries.
• Increase in organic traffic and inquiry generation.
• Adherence to brand and healthcare communication standards.

Compliance and Conduct

• Maintain confidentiality and secure necessary approvals before sharing any patient information or sensitive content.
• Adhere strictly to hospital branding and social media policies.
• Represent the hospital professionally online without personal bias.

Qualifications and Experience

• Preferably a bachelor's degree in any field.
• Certification or diploma in Digital Marketing, Social Media Marketing, Mass Communication, or related disciplines is advantageous.
• Minimum three years’ experience in social media management or digital marketing, ideally within healthcare settings.

Reporting

This role reports to the Digital Marketing Head or Marketing Manager, who in turn reports to the Executive Director or management.

Additional Information

This position is based in Bengaluru, Karnataka, requiring on-site presence. The role emphasizes ethical healthcare communication to maintain the hospital's integrity and patient trust.