CRM Lead - Online Marketplace

About the Role

Join a rapidly growing online marketplace at an exciting phase of expansion as a CRM Lead based in Berlin. This role offers the chance to oversee and drive the CRM function, combining strategic leadership with direct execution within a small, dynamic team.

Key Responsibilities

• Lead the development and continuous improvement of the entire CRM strategy throughout the customer lifecycle.
• Create and refine multi-channel marketing campaigns and automated customer journeys to enhance engagement.
• Design and implement sophisticated segmentation techniques to ensure communications are personalized and relevant.
• Manage CRM systems and related tools, performing hands-on tasks such as campaign creation and automation when necessary.
• Analyze campaign and CRM performance metrics to uncover insights and identify areas for optimization.
• Collaborate closely with marketing, product, and commercial departments to ensure CRM initiatives support overall business objectives.
• Contribute to the evolution and expansion of the CRM team and its capabilities as the company scales.

Experience and Skills Required

• Demonstrated experience as a CRM Lead or CRM Manager, particularly within marketplace, e-commerce, or platform settings.
• Able to operate effectively at both strategic planning and practical execution levels.
• Proficient with CRM systems and Email Service Provider (ESP) platforms, including expertise in customer segmentation.
• Strong analytical abilities combined with a keen commercial perspective.
• Comfortable working cross-functionally and adapting in a fast-moving, growing organization.