CRM Assistant

About the Role

At Best & Less, a proud Australian retailer focused on delivering great quality at affordable prices to families, the marketing team is expanding to meet increasing customer demand. We are seeking a CRM Assistant to join our Customer Relationship Management team, helping execute day-to-day email, SMS, and loyalty campaigns under the Friends Club program. This position is hands-on and detail-oriented, offering an excellent opportunity for someone early in their marketing career eager to build expertise in CRM and lifecycle marketing within a fast-paced retail environment.

Responsibilities

• Assist in briefing for digital campaigns by selecting products, sourcing visual content, and preparing creative briefs.
• Support email briefing tasks including product and image selection, copywriting, and managing briefs using Asana workflow.
• Perform quality checks on email and SMS campaigns before launch, reviewing links, copy, and pricing for accuracy.
• Assist with website regression testing related to Friends Club features.
• Manage assets briefing and administrative tasks for Friends Club loyalty campaigns including gaming permit applications, winner coordination, and prize fulfillment.
• Handle end-to-end execution of the Friends Club Monthly Draw.
• Contribute to trade pack reporting and after-action reviews by collating campaign statistics and visual documentation.
• Handle Customer Care enquiries pertaining to sign-ups and membership support for Friends Club.

Candidate Profile

• Strong enthusiasm for CRM, loyalty, or lifecycle marketing seeking to understand both strategic and operational aspects.
• Exceptional organizational skills and meticulous attention to detail, capable of accurately testing numerous campaign elements weekly.
• Dependable and process-oriented, able to follow structured workflows with consistency without losing engagement.
• Capacity to manage multiple small tasks and meet various deadlines efficiently.
• Effective written communication skills suitable for creating campaign copy and engaging customers.
• Ideal candidates are recent marketing graduates or professionals with 1–2 years experience in marketing, CRM, or ecommerce ready to advance within a growing team and brand.
• Experience or familiarity with email and SMS marketing platforms, CRM tools, or Asana software is advantageous but not mandatory.

Why Join Best & Less?

• Be part of a collaborative and supportive team that balances hard work with enjoyment.
• Work for a respected and iconic Australian retail brand committed to value and community.
• Enjoy generous employee discounts and access to employee support programs such as Sonder.
• Opportunity for career progression within a dynamic and people-oriented retail culture.

Company Culture and Values

At Best & Less, the focus is on making quality affordable for Australian families while fostering an inclusive, values-driven workplace culture. The TEAM&i values—Teamwork, Excellence, Accountability, Make it Happen, and Integrity—guide how the team collaborates and succeeds together. The company champions talent development from within and celebrates achievements enthusiastically.

Equal Opportunity Statement

Best & Less is an equal opportunity employer committed to diversity and creating an inclusive environment for all employees.