Content Marketing Specialist at Abaha

About Abaha

Abaha Global Joint Stock Company (ABAHA) offers a platform for building SaaS-based mobile e-commerce applications. Leading the Vietnamese market, Abaha specializes in delivering customized mobile apps branded for businesses, providing optimal business solutions including Branding, Automation, Loyalty, Sales, and Affiliate programs.

Role Overview

Abaha is seeking two passionate Content Marketing Specialists to contribute to its 2022-2023 growth plan focused on global product expansion. The ideal candidates will help communicate product experiences effectively and strengthen connections with customers while promoting company culture and core values.

Key Responsibilities

• Create and manage diverse content including writing, layout, and visual ideas that align with the brand’s voice and style across digital and offline media.
• Develop content scripts for media appearances such as press articles, television, or company communication channels.
• Monitor customer feedback to adjust content and implement innovative ideas.
• Collaborate with marketing teams to build and execute campaigns integrating brand recognition efforts.
• Manage and curate content for company social media platforms and external public relations efforts including website news, emails, and seeding activities.
• Stay updated with the latest news to enrich content creativity and maintain content relevance.
• Evaluate and optimize social media programs continuously based on channel performance and audience engagement.
• Contribute original ideas for digital marketing campaign contents.

Required Qualifications and Skills

• University degree or higher in journalism, foreign languages, marketing, or related fields.
• At least two years of marketing experience.
• Proficiency in planning and scripting content across multiple channels, such as press, television, talk shows, videos, webinars, and events.
• Insight into behaviors and habits of business owners.
• Strong research and viewer information extraction skills.
• Excellent topic selection and writing skills.
• Competent in idea presentation and creative content development.
• Publisher mindset focused on creating content that matches audience needs and optimizing the customer journey from awareness through purchase.

Preferred Advantages

• Advanced degrees or marketing/economics certifications.
• Experience across diverse business and marketing sectors.
• Expertise in growing and managing social media communities.
• Previous content creation experience in B2B and SaaS topics.

Benefits and Work Culture

• Join a young, passionate team working alongside experienced leadership with industry expertise and practical business skills.
• Opportunity to build and grow a global technology product serving businesses worldwide.
• A professional work environment promoting smart work-life balance with a motto: "WORK SMART, PLAY HARD".
• Competitive salary with performance-based bonuses; unlimited income potential based on ability and contribution.
• Comprehensive benefits including family support packages, birthday and holiday bonuses, 13th-month salary, team-building activities, training programs, and personalized mentorship.
• Strong commitment to continuous personal and professional development with support for training courses for all employees.