Communications & Media Executive

Role Overview

This position involves shaping and implementing media strategies across the MEIA region to support global and regional brand goals. You will manage media budgets, coordinate agency partnerships, and ensure campaigns are efficiently executed within approved resources.

Media Strategy & Planning

• Assist in developing and delivering annual media plans aligned with overarching brand objectives.
• Help define campaign goals, audience segments, channel approaches, KPIs, and investment frameworks.
• Track budgets across social media, digital, print, and out-of-home platforms to optimize resource utilization.
• Analyze spending and campaign outcomes to uncover opportunities to improve ROI.
• Manage relationships with agency partners ensuring timely completion of all campaign materials.

Campaign Development & Execution

• Lead briefing sessions with media agencies alongside the media headquarters team for both yearly planning and specific campaign rollouts.
• Formulate detailed briefs covering objectives, target markets, messaging, budgets, timelines, and insights from past projects.
• Critically evaluate agency plans, content suggestions, and performance reports to maintain alignment with business and brand standards.
• Oversee localization of assets, content creation, approval workflows, and campaign launches to preserve brand consistency.
• Coordinate campaign distribution across multiple media channels.
• Facilitate collaboration among headquarters, agencies, regional teams, and media partners through the campaign phases.

360° Communication Oversight

Support the communications lead in promoting key business initiatives including brand campaigns, luxury events, store openings, and product launches, ensuring full amplification across channels.

Performance Analysis & Market Intelligence

• Aggregate and evaluate campaign data across all media to assess effectiveness.
• Convert insights into strategic recommendations to enhance media performance and plan future campaigns.
• Keep abreast of industry trends, competitive landscape, and media advancements to propose innovative opportunities.
• Provide regular feedback and recommendations to regional and headquarters stakeholders.