Business Development Manager

Company Overview

Full Bottle – The Street Bar is an expanding beverage brand that is vertically integrated and built to reshape the Indian street beverage space. The business avoids conventional FMCG constraints by operating its own large-scale manufacturing, dedicated charging hubs, and a layered retail model that includes mobile electric carts and a broad passive distribution network. Its focus is to create a strong premium presence across pavements and major social destinations.

Role Overview

This opening is for a Business Development Manager focused on B2B2C retail expansion in Vijayawada. The role combines on-ground execution with strategic planning, and the selected candidate will be responsible for building the local rollout plan, developing partnerships, and securing premium placement for branded retail assets in high-traffic outlets.

Business Goal

The main target for this role is to plan, secure, and activate placement in 100 high-footfall partner outlets by the end of October 2026.

Responsibilities

• Design the growth plan for the territory and drive the full commercial onboarding process across priority market segments.
• Develop partnerships with sports centres such as pickleball courts, badminton arenas, box cricket turfs, and premium fitness facilities.
• Identify and close opportunities in premium food and social venues, including drive-ins, quick-service outlets, fast-food locations, and busy student hangouts.
• Build placement relationships with premium liquor retailers, especially high-volume mixer-focused stores and elite walk-in spirits outlets.
• Create and negotiate merchant agreements that balance mutual commercial value with the company’s profitability goals.
• Work with manufacturing and logistics teams to coordinate cooler delivery, stock induction, and setup of retail assets.
• Maintain account health, protect brand standards, and ensure all visible assets follow the company’s clean, clinical, design-led presentation style.

Requirements

• At least 3 to 5 years of strong experience in B2B sales, channel expansion, or high-volume merchant acquisition.
• Backgrounds from alcobev, premium FMCG mixers, telecom retail, or fintech merchant acquisition are preferred.
• Good familiarity with Vijayawada’s premium commercial and social property landscape, along with an existing local network.
• Strong negotiation ability, polished presentation skills, and fluent communication in both Telugu and English.
• Ownership of a personal vehicle and comfort working in a fast-paced, target-led field environment.

Compensation and Benefits

The company offers a fixed monthly salary with a strong incentive plan linked to outlet activation milestones, along with fuel, travel, and business development allowances.

Growth Opportunity

This position also offers a route into regional leadership or fleet operations management as the company expands its mobile electric cart network and enters new markets.