ਕੰਮ ਦਾ ਵੇਰਵਾ

Position Overview

This opportunity is presented by a partner company operating in Australia, seeking an Analyst specializing in Paid Social campaigns. The role is focused on driving measurable business growth by leveraging data-centric paid social media strategies.

Key Responsibilities

The analyst will manage and enhance impactful advertising campaigns on prominent social media platforms such as Meta's Facebook and Instagram, working closely with creative, strategic, and production teams to achieve ambitious performance targets. Responsibilities include campaign planning, optimization, and insightful reporting.

Plan, initiate, and optimize paid social campaigns across major platforms, particularly Meta.
Design and implement media buying strategies aimed at elevating revenue and ensuring efficient return on advertising spend.
Monitor campaign metrics, perform detailed analyses, and identify growth opportunities.
Handle campaign budgets to strategically allocate expenditure aligned with business goals.
Refine bid strategies, target audiences, creative effectiveness, and campaign architecture for optimal outcomes.
Distill complex performance data into clear, actionable insights for internal stakeholders.
Collaborate cross-functionally with creative, strategy, and production units to foster data-driven campaign enhancements.
Manage multiple high-value campaigns simultaneously while achieving performance and revenue goals.
Keep abreast of the latest trends, platform updates, and emerging opportunities in the paid social landscape.
Generate comprehensive reports summarizing campaign performance and actionable recommendations.

Candidate Requirements

Ideal applicants are analytical, performance-focused digital advertising professionals with rich experience in paid social channels. Candidates should be proficient in managing large-scale campaigns and adept at communicating findings effectively.

Minimum of 3 years' experience in digital advertising with a focus on paid social or direct response marketing.
Proven track record of managing paid social advertising budgets exceeding one million dollars monthly.
Expert knowledge of Meta advertising suites and advanced campaign optimization techniques.
Strong quantitative and analytical skills including advanced Excel proficiency.
Exceptional attention to detail, organizational capabilities, and multitasking skills.
Excellent communication skills suitable for diverse technical and non-technical audiences.
Capability to work remotely within Pacific Time Zone hours.
Familiarity with advertising APIs, SQL, business intelligence, or analytics tools is advantageous.
Experience with other platforms like TikTok, Snapchat, Google Ads, or Pinterest is preferred.
Prior exposure to collaborating with creative teams or involvement in social media content creation is a plus.

Benefits and Work Environment

Fully remote working conditions with global flexibility.
Engagement with large-scale performance marketing campaigns for innovative brands.
Competitive pay aligned with skills and experience.
Opportunity to make a significant impact where data-driven analysis influences business growth directly.
Close collaboration with multidisciplinary teams including creative, strategy, and production.
Chance to deepen expertise in sophisticated paid social marketing techniques.
Diverse exposure across various industries and campaign challenges.
Environment encouraging innovation and experimentation in digital marketing approaches.

Additional Information

This role is handled by a partner company responsible for application reviews and subsequent process management, including interviews and assessments. The recruitment mechanism employs AI-assisted candidate matching to ensure fairness and efficiency; however, final hiring decisions rest with human evaluators. Applicants should be aware that their personal data will be processed under GDPR-compliant protocols during the recruitment process.

Analyst (Paid Social)