Vice President, Retail Excellence

About the Role

At Sephora, beauty means feeling recognized, appreciated, and empowered, both personally and collectively. This vision drives connection, inclusivity, and unlocking potential every day across Southeast Asia’s omni-channel retail network, spanning eight countries and 100+ stores. Sephora SEA includes renowned flagship locations such as ION and Raffles City in Singapore, F88 in Kuala Lumpur, and Pitt Street in Sydney, growing rapidly with new stores and innovative business models like Click & Collect and marketplace integration.

We are seeking a Vice President of Retail Excellence to join our SEA leadership team, reporting directly to the Regional Managing Director. This individual will champion organizational transformation and growth across diverse markets, helping define and uphold the gold standard for Sephora’s retail experience.

Key Responsibilities

• Develop and implement a comprehensive Retail Excellence framework that establishes the benchmark for all Sephora stores within the region.
• Drive initiatives to elevate in-store client experience focusing on premium service, beauty expertise, store energy, engaging product storytelling, and seamless omnichannel integration.
• Ensure every Sephora location consistently delivers the distinguished global brand experience.
• Collaborate with local markets to improve retail productivity through diligent retail management practices.
• Focus on growth metrics including sales per store and per square meter, conversion rates, average basket value, category performance, clienteling-led sales, and omnichannel services like Click & Collect and digital engagement.
• Coordinate with Merchandising, Marketing, and Digital teams to maximize commercial retail opportunities.
• Lead and cultivate a high-performance regional retail organization centered on store manager development, talent retention, employee engagement, and enhancement of beauty advisor skills and expertise.
• Oversee visual merchandising and store presentation strategies to maintain Sephora stores as inspiring and compliant beauty destinations reflecting global brand standards.
• Drive the adoption of retail technologies that improve client experience and store effectiveness, including clienteling tools, digital consultation supports, and omnichannel retail innovations.
• Partner with Sephora University to advance beauty advisor capabilities through training, mystery shopping, service and selling excellence, members engagement, leadership development, and career growth pathways.
• Collaborate with Merchandising and Marketing on flawless brand launches, category storytelling, in-store activations, events, and product discovery efforts to sustain Sephora’s reputation as the most vibrant beauty destination across all markets.

Candidate Profile

• Minimum of 15 years in leadership roles within retail.
• Experience managing extensive store networks across multiple countries.
• Background in beauty, fashion, or premium specialty retail highly preferred.
• Demonstrated success in enhancing store productivity and delivering outstanding customer experiences.
• Proven leader capable of inspiring and energizing field teams.
• Strong commercial insight and business acumen.
• Deep passion for customer experience and brand storytelling.
• Ability to create energetic and engaged retail cultures.
• Experienced working within complex regional environments and diverse markets.

What We Offer

• A community that embraces authenticity and values diverse perspectives, fueling collective strength.
• An empowering culture promoting learning and growth, with resources and opportunities to innovate and lead.
• Meaningful work that nurtures client delight daily and contributes to industry inspiration, where every action counts.

Committed to being an equal opportunity employer, Sephora celebrates diversity and fosters an inclusive workplace where everyone can be their authentic selves and contribute to our shared success.