Territory Sales Manager

About the Company

Crompton Greaves Consumer Electricals is a prominent consumer company in India with a legacy exceeding 90 years. Since February 2016, it operates independently under professional management, managing two business verticals: Lighting and Electrical Consumer Durables. The company markets products under the Crompton brand both domestically and in select export markets.

Role Responsibilities

• Achieve monthly sales targets segmented by product and category within the assigned region.
• Execute sales activation plans and below-the-line (BTL) marketing activities, including channel partner (CP) meetings and brand positioning initiatives.
• Ensure timely collections aligned with monthly commitments and focus on reducing receivables outstanding days (ROD).
• Consistently monitor and evaluate channel partner performance for effectiveness.
• Develop and implement strategies for network expansion, correction, and channel management across varied product lines and town categories.
• Formulate plans to maximize product distribution reach covering national distributors (ND) and wholesale distributors (WD) in all town categories.
• Foster strong relationships with channel partners to nurture business growth.
• Drive enquiry generation, conversion, and submission of offers to potential customers.
• Conduct product and sales promotional activities to boost market presence.
• Adhere to financial approval (FA) procedures for monitoring sales and field force activities.
• Convert distributors and customers to 'Tally patch' for streamlined operations.
• Gather market intelligence on competitors and analyze their activities.
• Plan effective journey cycles to optimize field coverage.
• Engage in contract reviews and maintain close coordination with divisions and customers to ensure smooth execution.

Preferred Candidate Profile

Any graduate is eligible to apply for this role.