Social Media Marketing Executive

Overview

We are seeking a dedicated and innovative Social Media & Digital Marketing Executive to take full responsibility for managing and enhancing our brand's online presence. The position requires hands-on experience in social media management, Shopify, digital marketing, content creation, and advancing e-commerce growth. This role demands a strategic thinker who executes tasks professionally and supports the brand's sustainable growth.

Key Duties

• Oversee and expand social media channels including Instagram, Facebook, YouTube, and LinkedIn.
• Design, produce, and schedule engaging creatives, reels, videos, stories, and marketing initiatives.
• Administer the Shopify platform by updating collections, banners, product pages, blogs, and landing pages.
• Collaborate with designers, photographers, video editors, and marketing teams to sustain a premium brand identity.
• Strengthen the company's digital footprint through consistent branding and captivating content.
• Implement digital marketing campaigns across platforms such as Meta and Google.
• Track social media metrics, website analytics, and campaign results, providing detailed reports.
• Perform competitor analysis and market research to uncover new digital growth prospects.
• Assist SEO efforts, including keyword optimization and content marketing.
• Ensure brand communications are professional, consistent, and of high quality.
• Keep abreast of the latest social media trends, AI tools, and evolving digital marketing techniques.

Required Qualifications

• Demonstrated experience in social media management.
• Practical knowledge of Shopify platform management.
• Competence in Meta Ads, Google Ads, SEO, SEM, and digital marketing strategies.
• Proficiency using Canva, Adobe Creative Suite, CapCut, or equivalent design tools.
• Strong grasp of content strategy, branding principles, and visual storytelling.
• Excellent communication skills in English and Hindi, both written and verbal.
• Ability to analyze data and generate performance reports.
• Creative mindset with meticulous attention to detail.

Candidate Profile

• Accountable, dependable, and responsible.
• Self-driven and motivated to meet deadlines.
• Honest and committed with the ability to manage multiple projects simultaneously.
• Creative thinker with effective problem-solving skills.
• Adaptable to fast-paced startup settings.
• Eager to learn and grow professionally.

Preferred Credentials

• One to three years of relevant experience.
• Experience in FMCG, Direct-to-Consumer, or e-commerce brands is advantageous.
• Basic familiarity with AI-powered content creation and marketing tools is beneficial.

Benefits

• Chance to contribute to a rapidly growing premium FMCG brand.
• An environment that encourages creativity and performance excellence.
• Opportunities for career development based on ownership and results.
• Exposure to branding, e-commerce, digital marketing, and strategic business operations.