Social Media Manager

About Malabar Group of Institutions

Malabar Group of Institutions (MGI) is a leading education provider specializing in aviation and management. It offers globally recognized degree and certificate programs that equip students with practical experience and relevant industry knowledge in aviation management, airline and airport operations, and aviation safety. The institution's courses are delivered by seasoned professionals catering to both newcomers and experienced practitioners in the aviation sector. MGI also provides tailored training for organizations focusing on safety management systems, aviation security, and regulatory compliance. The campus is equipped with modern facilities and advanced technology, fostering an environment dedicated to career advancement in aviation and management.

Role Overview

As the Social Media Manager located on-site in Kozhikode, this full-time position involves overseeing and expanding MGI's presence across major social media platforms. Key responsibilities include devising and carrying out social media campaigns, producing engaging and tailored content, optimizing posts to enhance reach, engagement, and lead conversion, and monitoring analytics to refine strategies. The role demands ensuring brand consistency through tone, visuals, and messaging, while coordinating daily with academic and marketing teams. The manager will also handle community interactions by responding to comments and inquiries and promote various programs, events, and institutional initiatives. Keeping up-to-date with evolving social media trends and best practices within both the education and aviation domains is essential.

Qualifications and Skills

• Proven expertise in Social Media Marketing and Optimization across platforms including Facebook, Instagram, LinkedIn, and YouTube.
• Strong capabilities in content strategy and writing, able to develop editorial calendars and compose persuasive posts tailored to diverse audiences and channels.
• Excellent communication skills, both written and oral, with the ability to coordinate among stakeholders and manage professional online interactions effectively.
• Experience with social media analytics tools, foundational design skills using tools like Canva, and skill in interpreting performance data.
• Preferred qualifications include a bachelor's degree in Marketing, Communications, Media, or related fields and prior social media management experience within educational or training institutions.
• Organizational acumen with strong time management, attention to detail, and capability to work collaboratively on-site in Kozhikode.