Social Media Executive

About ThruDark

ThruDark is a premium apparel and equipment label founded by ex-UK Special Forces operators, emphasizing resilience, precision, and uncompromising quality. The brand crafts technical gear for elite operators, blending high performance with everyday functionality. Since inception, ThruDark has evolved into a respected global name admired by achievers and aspirants alike, committed to disciplined hiring for individuals who flourish in fast-moving environments.

Role Overview

The Social Media Executive will be responsible for leading and managing ThruDark's presence on major social platforms. This hands-on position requires a savvy understanding of brand narrative, cultural trends, and marketing performance to expand the brand's audience and stimulate sales.

Key Responsibilities

• Manage daily operations of the brand's social media channels, including Facebook, Instagram, TikTok, and YouTube.
• Organize and release content following the brand's calendar, adapting material to fit each platform’s distinct audience.
• Maintain a unified tone, visual style, and brand messaging consistently across all posts.
• Develop social-oriented photo and video content spotlighting products, training, expeditions, and community engagement, tailored for respective platforms.
• Capture behind-the-scenes imagery and footage supporting brand storytelling.
• Edit short-form videos optimized for performance on Reels, TikTok, and Shorts.
• Collaborate closely with creative and brand teams to implement campaigns rapidly.
• Handle community management by responding to messages and comments swiftly and in alignment with brand voice.
• Oversee and nurture the ThruDark Facebook community to encourage meaningful interaction among loyal followers.
• Establish connections with influential community members and emerging brand-aligned voices.
• Identify and capitalize on cultural moments that resonate with the brand’s ethos.
• Monitor and analyze social media metrics including reach, engagement, growth, and conversion rates.
• Refine content strategies based on trending platform insights and performance data.
• Support paid social advertising efforts by sharing organic content learnings and highlighting top-performing posts for amplification.
• Manage social media launches tied to new product and campaign rollouts.
• Assist with ambassador and partnership initiatives through channel amplification, ensuring synchronization between paid and organic content.

Requirements

• Between two and four years of experience in social media roles, preferably in apparel, performance, or lifestyle sectors.
• Comprehensive knowledge of Facebook, Instagram, TikTok, and YouTube, including content mechanics and audience behavior.
• Keen eye for assessing content effectiveness and understanding factors influencing performance.
• Proficiency in content creation including shooting and editing using iPhone tools and software like Adobe Suite or CapCut.
• Excellent organizational skills with ability to multitask in a dynamic environment.
• Business-minded perspective recognizing social media’s role in brand and sales growth.
• Genuine passion for endurance, outdoor pursuits, or performance culture.
• Desirable: experience in ambassador or influencer collaborations, fundamental paid social knowledge, and background at a fast-growing direct-to-consumer brand.

Benefits

• Work in a motivated, friendly, and passionate team atmosphere.
• Quarterly contributions towards ThruDark apparel.
• Access to up-to-date equipment and software necessary to fulfill the role effectively.
• An initial ThruDark starter kit provided from day one.
• Flexible working hours with options for hybrid work.
• Enhanced pension scheme recognizing the self-sacrifice ethos.
• Regular social events and team outings.
• Onsite gym facilities available for personal use.
• Private medical insurance supporting employees' health and well-being.
• Life assurance and critical illness coverage for security and peace of mind.