Social Media Executive

About Ubuntu Life Enterprise

Ubuntu Life Enterprise is a mission-oriented organization that integrates production, retail, hospitality, and social impact to foster sustainable livelihoods and unforgettable experiences. It includes Ubuntu Café, Ubuntu Water, Ubuntu MADE, and the Ubuntu Life Foundation. Ubuntu MADE delivers premium footwear, accessories, and lifestyle goods by collaborating with local artisan groups. Ubuntu Café provides a warm hospitality setting, while Ubuntu Water produces and markets clean, safe drinking water. The Ubuntu Life Foundation leads social initiatives focusing on education, healthcare, and community development.

Role Overview

The Social Media Executive will manage Ubuntu Life's entire social media footprint, creating attractive and effective content that supports digital marketing efforts. This position demands a creative, meticulous individual skilled at enhancing online engagement, expanding follower base, and ensuring a consistent brand expression across all channels.

Key Responsibilities

• Conceptualize and implement engaging social media content for Ubuntu Café, Ubuntu Water, Ubuntu MADE, and the Ubuntu Life Foundation
• Develop and manage a well-structured content calendar aligned with overarching brand and campaign objectives
• Produce and capture high-quality photographs and videos tailored for digital media
• Handle the posting schedule, audience interaction, and community management for social platforms
• Assist with marketing initiatives including campaigns, promotions, and product introductions
• Analyze platform performance, emerging trends, and audience insights to refine content for higher engagement and sales
• Monitor brand mentions, assess competitor activities, and stay abreast of sector trends to guide content approaches
• Collaborate with various internal teams to maintain consistent branding and compelling storytelling organization-wide

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or related discipline
• Between 3 to 4 years’ experience managing social media accounts professionally
• Strong skills in photography, videography, and editing
• Proficiency with content creation software such as Canva, Adobe Suite, CapCut
• Creative thinker with a keen eye for detail
• Excellent communication skills, both written and verbal, with storytelling ability
• Capable of working autonomously and as part of a team in a dynamic work environment
• In-depth understanding of major social media platforms and related tools
• Basic competency in social media performance analytics and reporting

Desired Skills and Competencies

• Strong written and verbal communication
• Creativity paired with meticulous attention to detail
• Effective organizational and time management abilities
• Team collaboration skills
• Proactive attitude and adaptability