Social Media Executive

About Inspire

Inspire is dedicated to crafting outstanding travel experiences and establishing a brand that motivates both our customers and our employees. You will be part of a dynamic, ambitious team that values creativity, welcomes new ideas, and ensures your contributions meaningfully influence audience engagement.

We are proud recipients of the Agent Achievement Awards 2026 for Best Agency to Work For (Large), highlighting our commitment to a supportive and thriving workplace.

Role Summary

We seek a passionate and imaginative Social Media Executive to enhance our Marketing, Product & Commercial team. This position involves developing and executing social media strategies to enhance the Inspire brand, foster audience engagement, and advance commercial goals.

Collaboration across departments will be key as you generate captivating content, track industry developments, and pinpoint new avenues to expand our digital footprint. You will ensure that all social media operations align with client demands, boost brand recognition, and promote our offerings across optimal channels.

In an ever-changing digital realm, you will proactively monitor emerging trends, adapt to shifting priorities, and highlight opportunities for Inspire to remain a leader in the travel sector.

Key Responsibilities

• Formulate and execute social media strategies for all pertinent platforms.
• Create and curate diverse content—written, video, and images—for B2C, B2B, and internal social media groups.
• Oversee Inspire's online communities to encourage interaction, conversations, and brand loyalty.
• Analyze social media success metrics and offer frequent insights and suggestions.
• Design, implement, and refine social media campaigns aligned with business aims.
• Conduct one-on-one sessions with Independent Travel Advisors to support their social media plans and content creation for growth.
• Perform competitor analyses and report on pricing, presentation, and promotional activities.
• Produce digital graphics and documents adhering to brand standards for Inspire and ITAs.
• Monitor social media return on investment and deliver weekly or monthly performance updates.
• Ensure brand voice consistency across all social platforms.
• Utilize social media scheduling and analytics tools for content scheduling and performance tracking.
• Lead training sessions to assist Independent Travel Advisors in effective social media use.
• Carry out other job-related tasks as needed.

Qualifications and Skills

• Experience in the travel sector is advantageous.
• Extensive knowledge of social media platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok.
• Proficiency with creative and design software such as Photoshop, InDesign, and Canva.
• Strong teamwork and collaborative skills with confidence to engage cross-functionally.
• Excellent written and oral communication, attention to detail, and maintaining brand coherence.
• Analytical expertise to assess performance data and act on insights.
• Comprehensive understanding of social media algorithms, analytics, and best practices for audience growth.
• Experience in managing social media including content creation, scheduling, and community engagement.
• Exceptional organizational skills with effective time management and prioritization capabilities.
• Proven initiative to manage projects from concept through completion.

Benefits and Perks

• Hybrid work model offering remote flexibility.
• Healthcare cashback schemes.
• Wellness package including annual health checks, private remote GP access, physiotherapy, mental health support, bereavement counselling, later life care support, and legal assistance.
• Death in service benefits.
• Dedicated health days.
• 26 days of annual leave plus bank holidays, with the option to take leave in hourly segments for added flexibility.
• Birthday off as a paid day.
• Access to discounts and rewards programs.
• Regular team building events and company-sponsored lunches and breakfasts.
• Enhanced family-friendly policies and bereavement leave arrangements.
• Company sick pay.
• Opportunities to contribute to charitable causes through a charity fund.
• Loyalty rewards program.
• Staff travel benefits including discounted holiday bookings.
• Free parking facilities.
• Access to an internal apprenticeship program for all employees.
• Recipient of the Agent Achievement Awards 2026 – Best Agency to Work For.