Senior Visual Merchandiser - Direct-to-Consumer (DTC)

About the Role

At Crocs, Inc., every career path is unique and offers a real opportunity to make an impact. We encourage breaking away from conventional molds to create better solutions. As the Senior Visual Merchandiser for Direct-to-Consumer (DTC) retail, your primary responsibility will be to lead and elevate Crocs' visual merchandising strategies across Southeast Asia, with a focus on Singapore and Malaysia. This position emphasizes consistent and compelling in-store brand experiences that combine global direction with local execution.

Key Responsibilities

• Drive and maintain high visual merchandising standards throughout DTC retail stores to ensure brand consistency and impact.
• Translate seasonal campaigns and commercial priorities into localized in-store visual displays and execution plans.
• Coach store teams on VM practices, installations, and upkeep to enhance their execution capabilities.
• Perform regular store inspections to evaluate execution quality, provide constructive feedback, and promote continuous improvement aligned with brand and commercial goals.
• Implement product zoning, campaign storytelling, and visual refreshes that correspond with key product launches.
• Collaborate closely with Retail Operations, Marketing, and Merchandising to influence retail activations and campaign execution supporting business objectives.
• Manage VM budget tracking, asset planning, and vendor coordination to ensure on-time and cost-effective delivery.
• Lead coordination efforts during new store openings, renovations, and significant in-store updates to guarantee flawless execution.
• Extend VM direction and training to selected multi-brand partners and regional markets to align with Crocs' brand standards.
• Assist with the creation and adaptation of seasonal VM materials for local market relevance.
• Provide feedback via photo reviews and reporting to identify improvement areas in visual impact and execution consistency.

Candidate Requirements

• Minimum of 5 years’ experience in visual merchandising within retail, preferably in footwear, apparel, or lifestyle brands.
• Demonstrated expertise in leading in-store visual execution, campaign deployments, product storytelling, and seasonal visual refreshes.
• Deep understanding of retail operations, customer experience, and commercial drivers in a DTC environment.
• Highly organized with strong attention to detail and capable of managing multiple projects independently.
• Excellent collaboration and communication skills to influence store teams and engage cross-functional partners effectively.
• Proactive, hands-on approach with the flexibility to adapt in a fast-paced retail environment.
• Willingness and readiness to travel within the region as required to support store activities and market needs.

Additional Information

Crocs, Inc. is an Equal Opportunity Employer dedicated to a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other protected classification.

We support a hybrid working style categorized by roles: this position aligns with our 'Collaborator' work persona, requiring approximately four office days a week to encourage team connection and collaboration.