Senior Product Manager - EMEA (Remote)

About Pencil

Pencil is a pioneering adtech company leveraging Generative AI to transform content creation, aiming to democratize AI-driven advertising for both large and small businesses as well as creatives. Its SaaS platform delivers cutting-edge solutions for marketing teams that blend human creativity with advanced automation.

Role Overview

As a Senior Product Manager, you will take full ownership of a key product area focused on enabling enterprise marketing and internal users through sophisticated planning and briefing tools. Your role involves close collaboration with Engineering, Design, and Creative teams to deliver impactful, innovative, and dependable products. You thrive in a fast-evolving AI landscape, embracing experimentation and continuous change.

Core Responsibilities

• Lead strategic direction and execution for your product domain.
• Conduct in-depth product discovery including user research, data scrutiny, prototyping, and experimentation to validate impactful customer solutions.
• Convert ambiguous challenges into focused, prioritized product roadmaps and plans, ensuring alignment across multidisciplinary teams.
• Develop precise product requirement documents and work closely with Design to advance projects from concept through to launch.
• Design and refine core operating systems such as workflow management, agent behaviors, platform frameworks, APIs, and creative tools that merge human ingenuity with intelligent automation.
• Collaborate across functions including Engineering, Design, Creative, and Go-To-Market teams to shepherd feature development from inception to release and iterative improvement.
• Maintain up-to-date knowledge of AI technologies, including model capabilities and release cycles, to integrate the most effective tools responsibly.
• Balance the drive for innovation with practical operational decisions to maintain agility and scalability.

Candidate Profile

• Seasoned product management professional with experience developing AI-powered products, preferably within marketing, creative, advertising tech, or complex platform domains.
• Proven track record of successfully taking products from initial concept (0 to 1) and scaling them (1 to n) in ambiguous, fast-paced environments.
• Deep understanding of AI model capabilities, constraints, and ethical considerations in product design.
• Strong ability to distill complex problems into actionable and simplified strategies facilitating clarity and decision-making.
• Expertise in driving product discovery activities such as workshops, hypothesis generation, experiments, and leveraging user and data insights.
• Experience collaborating with diverse teams including Engineering, Design, and Commercial stakeholders.
• While knowledge of creative ecosystems is advantageous, it is not mandatory.

Desired Traits

• Inquisitive and quick to adapt to new technologies and methodologies.
• Structured thinker adept at managing rapidly evolving and loosely defined challenges.
• Positive and resilient, viewing limitations as opportunities for creative problem solving.
• Business-oriented mindset, linking product vision to customer and commercial outcomes.
• Excellent communicator fostering trustful, collaborative cross-team relationships.

Performance Indicators

• Successful delivery and user adoption of new product features contributing to client goals.
• Consistently positive feedback from users regarding product quality, usefulness, and integration ease.
• Measurable improvements in workflow efficiency, stability, speed, and output quality.
• Contributions to foundational platforms and systems that empower wider teams.
• Clear and actionable documentation, roadmaps, and decisions that align teams effectively.
• Directly measurable enhancements in customer results, creative output, or campaign effectiveness driven by your product work.

Benefits

• 25 days of paid time off plus public holidays, under a flexible time off policy.
• Comprehensive health insurance and private medical coverage.
• Monthly allowance for wellness, fitness, and professional development activities.
• Remote working from anywhere within your home country.
• Enhanced parental leave for all parents by birth, adoption or surrogacy.
• Access to London-based office space in The Shard for UK residents.
• Flexible working hours to support work-life balance.

Additional Company Information

Pencil, founded in 2018 by ex-Google, Facebook, and Uber professionals and backed by renowned investors, was acquired by The Brandtech Group in 2023. The Brandtech Group is a leading global marketing technology firm partnering with major brands worldwide and investing extensively in AI and AR innovations. The group has a notable presence in AI-driven marketing, recognized for its innovation and influence in the industry.