Senior Performance Marketing Specialist

Role Overview

We are seeking a highly skilled Senior Media Buyer to become a key member of our performance marketing team at VIKST Marketing - FZCO. The ideal candidate excels in managing Meta Ads, particularly within the eCommerce space, and is dedicated to scaling direct-to-consumer (DTC) brands. This role demands strategic thinking beyond basic ad management, requiring a partner who can drive revenue growth and confidently guide clients.

Key Responsibilities

• Lead and expand high-impact Meta Ads campaigns on Instagram and Facebook.
• Develop end-to-end customer journey strategies, encompassing ad creative, landing pages, and customer lifetime value (LTV).
• Perform audits, optimize performance, and scale campaigns based on analytical data rather than assumptions.
• Collaborate closely with creative experts and developers to ensure cohesive messaging and campaign effectiveness.
• Participate in client strategy meetings to provide expert guidance.
• Deliver insightful, actionable recommendations to drive growth rather than merely reporting metrics.
• Investigate opportunities to broaden advertising efforts to platforms like Snapchat, TikTok, and Google when appropriate.

Candidate Profile

• Extensive experience managing substantial Meta Ads budgets (millions rather than thousands).
• Documented success in eCommerce performance marketing.
• Ability to articulate strategic insights fluently and provide consultancy to founders and Chief Marketing Officers.
• Expertise in analyzing data to identify bottlenecks and scalable growth opportunities.
• Strong communication skills in English, both oral and written.
• Enjoy working in fast-paced environments with direct feedback and accountability.

Preferred Skills

Experience with Snapchat, TikTok, or Google Ads is advantageous, though mastery of Meta Ads is essential.

Why Join VIKST?

• Engage with ambitious brands across the UAE and GCC that are poised for scaling.
• Be part of a dynamic, collaborative, and high-performing team.
• Access exclusive internal training through the VIKST Academy to enhance your skills.
• Benefit from annual paid team workcations.
• Receive recognition and compensation aligned with top-level performance.
• Competitive salary tailored to your expertise and results.

Additional Information

• Position type: Full-time and remote.
• Expected start date: Immediate availability preferred.