Senior Growth Marketing Specialist

About the Role

This opportunity is for a seasoned growth marketer to lead customer acquisition and fuel business expansion within a dynamic digital setting. The position involves full ownership of marketing initiatives from strategic planning through campaign execution, leveraging data analysis and experimentation to discover new growth areas.

In collaboration with diverse teams, you will refine acquisition tactics, enhance conversion processes, and maximize marketing ROI. This role blends hands-on implementation with analytical problem-solving, providing end-to-end responsibility for impactful growth campaigns. Operating in a remote-first environment, you will have the freedom and support necessary to deliver measurable contributions to the brand's success.

Key Responsibilities

• Take ownership of acquisition results for specific product segments, becoming the primary authority on relevant metrics and risks.
• Evaluate unit economics like customer acquisition cost (CAC), lifetime value-to-CAC ratio, contribution margins, and payback timelines to direct budget allocations and amplify growth efficiency.
• Plan, launch, and optimize paid acquisition campaigns across channels including Meta, Google, YouTube, and emerging platforms.
• Oversee campaign budgets, audience targeting, bidding strategies, and performance adjustments to meet growth objectives.
• Analyze performance trends, diagnose underlying causes, and translate findings into actionable insights.
• Design and manage a structured testing schedule covering creatives, audience segmentation, landing pages, and conversion rate enhancements.
• Develop creative briefs focused on performance and collaborate with internal/external teams to produce effective marketing materials.
• Identify and implement improvements to customer journeys, onboarding, and landing experiences through experimentation and coordination with product teams.
• Advance towards strategic channel oversight by participating in quarterly planning, forecasting, and budget decision-making.

Qualifications

• At least four years of experience in growth or performance marketing with a focus on acquisition.
• Demonstrated success managing substantial advertising budgets on platforms such as Meta Ads, Google Ads, YouTube, mobile ads, and/or direct mail campaigns.
• Experience creating, testing, and optimizing diverse performance creatives including static images, videos, and user-generated content.
• Expertise in A/B testing, conversion optimization, and building experimentation frameworks.
• Advanced analytical proficiency with tools like Excel, Google Sheets, and analytics platforms such as Looker, Mixpanel, or Amplitude.
• Comprehensive understanding of marketing measurement, including UTM parameters, conversion tracking, attribution models, and server-side event tracking.
• Preference for candidates with background in direct-to-consumer, e-commerce, subscription models, or similarly growth-driven sectors.
• Proactive problem-solving approach with aptitude for independently identifying challenges and developing solutions.
• Strong capability in leveraging data-driven insights, adapting strategies accordingly, and conveying recommendations clearly.
• Additional skills like SQL proficiency, data visualization, experience in healthcare or wellness industries, affiliate/influencer acquisition, incrementality testing, or quarterly channel planning are beneficial.

Employee Benefits

• Competitive salary offering.
• Comprehensive health coverage including medical, dental, and vision plans.
• Support for maternity and paternity leave.
• Four weeks of paid vacation annually plus designated holidays.
• Opportunities to receive stock options.
• Fully remote workspace with the flexibility to work from any location within Canada.
• Inclusive, supportive team environment focused on equitable access to opportunities.
• Recruitment process accommodations available for applicants.

Additional Information

This position is listed on behalf of a partner company that manages all applications and subsequent steps. The hiring decisions, interviews, and assessments are handled internally by that organization.

The hiring process employs AI-enabled tools to support objective and efficient evaluation; however, final selections are determined by human judgment.

By applying, candidates consent to the processing of their personal data in accordance with relevant privacy regulations, with rights to access, correction, erasure, and objection available.