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Company Overview

Cello is a rapidly growing, VC-backed software company dedicated to revolutionizing referral marketing and growth for SaaS businesses. Trusted by leaders like Bolt, Typeform, and Miro, we empower software firms to transform their users and partners into dynamic sales channels. Our platform serves over 15 million end users monthly and features sophisticated attribution across complex user journeys and recommendation engines.

Role Overview

This position is remote-first within Europe, requiring candidates to be based within CET +/-3 hours. As a Senior Growth Manager, you will lead demand generation, product marketing, influencer programs, and sales enablement efforts, helping scale our pipeline and accelerate company growth. The role includes ownership of key integrated campaigns and close collaboration with cross-functional teams and executives.

Key Responsibilities

Design and execute integrated demand generation campaigns for major events such as product launches, category milestones, and funding announcements.
Own and manage the flagship GTM10 Awards program and capitalize on community partnership opportunities.
Set strategic direction and uphold quality standards for the long-form content engine, building collaborations with B2B SaaS growth leaders.
Contribute to product marketing by supporting positioning, messaging, and launch plans for new features and releases.
Create sales collateral including battlecards, one-pagers, and customer success stories to empower the sales team.
Lead and operationalize the micro-influencer program, identifying GTM practitioners, VCs, and software operators as distribution partners and tracking impact.
Collaborate closely with the CEO, Chief of Staff, content, partnerships, design freelancers, and sales teams.

Candidate Profile

Demonstrates grit and high self-motivation, with a proactive approach to building and refining growth playbooks.
Possesses 5 to 7 years of experience leading growth, content, or demand generation functions in fast-paced B2B software environments.
Highly proficient with LLM tools such as Claude and related plugins; uses these technologies to enhance productivity and output.
Proven track record of running demand generation and content programs that drive pipeline rather than just traffic.
Strong design sensibility with a clear understanding of quality in marketing materials.
Organized, autonomous, and capable of managing multiple complex projects simultaneously.
Technically savvy, comfortable engaging with marketing automation, analytics tools, and product teams.
Excellent command of English with the ability to produce persuasive and clear copy across various formats.

Preferred Skills

Experience in SEO and geographic optimization (GEO).
Familiarity with CMS platforms such as Framer and Webflow.
Background in product-led growth (PLG) or referral/word-of-mouth marketing contexts.

Perks and Benefits

Cello offers a competitive salary along with employee stock options. The company culture emphasizes collaboration, continuous learning, and innovation. Being part of a small but highly skilled team means you will have a significant impact on marketing strategies rather than just implementation. Regular company and team gatherings complement the remote-first work setup.

Additional Information

Remote-first, Europe-based role (within CET +/-3 hours).
Backed by top-tier venture capital firms including HV Capital, byFounders, and Notion Capital.
Company monthly growth includes acquiring 30+ new customers and serving over 10 million end users.
Inbound marketing already accounts for 65% of the live sales pipeline.
Founding team comprises serial entrepreneurs and former executives from Twilio, Wise, and Skype.

Senior Growth Manager