Sales Development Representative - APAC

About Agilysys

Agilysys provides modern hospitality technology software and services built to do more than legacy property management, point-of-sale, and food and beverage systems. Its platform can operate on its own or as part of a connected ecosystem that brings data and workflows together across a property, helping teams create better guest experiences, work more efficiently, and improve margins.

The company serves a purely hospitality-focused customer base that includes branded and independent hotels, multi-amenity resorts, casinos, hotel and property management groups, cruise lines, corporate dining providers, campus dining providers, food service management firms, hospitals, lifestyle communities, senior living properties, stadiums, and theme parks.

Role Overview

Reporting to the Marketing Manager for APAC, the Sales Development Representative will sit at the front end of the revenue funnel and act as the link between Marketing and Sales. The focus of the role is to identify, engage, and develop new business opportunities that contribute to pipeline growth for the APAC sales organization, including both inside and field sales teams.

The position is responsible for finding qualified leads, assessing opportunities, and routing them to the right sales team. This includes generating prospects through targeted outreach to priority accounts and markets, as well as following up on inbound leads created through marketing activity. By nurturing prospects over time, you will uncover their needs, share useful resources, and determine where they are in the buying journey to help move opportunities forward.

This role requires thoughtful questioning, strong business conversations with decision-makers, and the ability to explain how the company’s solutions solve real operational challenges. You will need to stay current on the product and service portfolio, log all inbound and outbound activity, and manage records in CRM and marketing systems. Close collaboration with Marketing, Sales, and Product teams will be important to keep messaging aligned and maximize impact.

The ideal candidate is inquisitive, persistent, and motivated by connecting organizations with solutions that address important business problems, especially in hospitality, food service management, and enterprise software.

Why This Role Matters

This position is more than a lead-generation function; it supports the company’s overall go-to-market engine. The work shapes early customer impressions and helps establish the tone for future engagement.

Key Responsibilities

• Identify and reach out to new accounts through phone, email, LinkedIn, and other digital channels.
• Partner with the APAC Marketing Lead to follow up on inbound interest generated from webinars, whitepapers, events, and similar programs.
• Research accounts and contacts to tailor outreach and improve response rates.
• Qualify prospects against agreed criteria such as company size, role, and purchase readiness.
• Keep Salesforce updated with accurate activity notes and opportunity progress.
• Run short discovery conversations to understand business needs, challenges, and buying intent.
• Present clear value messages and create interest in a deeper sales evaluation.
• Arrange warm introductions and meetings for Sales Executives.
• Re-engage inactive prospects in coordination with Sales.
• Support prospects by sharing content, answering early-stage questions, and maintaining momentum until a sales conversation is appropriate.
• Assist with one-to-one account-based marketing activities in priority verticals.
• Work with Sales, Marketing, and Product teams to keep go-to-market messaging consistent.
• Use digital outreach tools such as Pardot, LinkedIn Sales Navigator, HighSpot, and Quip.
• Track industry developments, market changes, and competitor activity to spot new opportunities and improve outreach strategy.
• Help drive creation of Sales Accepted Opportunities and Sales Qualified Leads.
• Contribute to stronger conversion from outreach to scheduled meetings.
• Support pipeline acceleration through timely follow-up and qualification.
• Carry out additional duties as business needs evolve.

Requirements

• At least 2 years of experience in software sales or sales development, with hospitality and B2B SaaS experience preferred.
• Excellent verbal and written communication skills, with a confident, persuasive, and approachable style.
• Strong prospecting mindset and a proactive, hunter-style approach to building pipeline.
• Proven record of performing well in a fast-moving environment and exceeding targets.
• Hands-on experience with Salesforce, including tools such as Pardot and Salesloft, plus LinkedIn Sales Navigator and intent-data platforms.
• Strong organizational ability, attention to detail, and reliable follow-through.
• Background in hospitality, restaurant technology, or enterprise technology is advantageous.
• Bachelor’s degree in business, marketing, or a related subject is preferred.
• Self-driven, resilient, and comfortable working in a team-oriented environment.
• Open to coaching, eager to learn, and interested in growing a sales or marketing career.
• Customer-focused mindset with an emphasis on long-term relationship building.
• Good understanding of the competitive landscape in Thailand, Indonesia, Australia and New Zealand, and Greater China.
• Ability to speak Thai and Bahasa Indonesia is a plus, though not required.

Additional Information

The role is based in Singapore and is a full-time onsite position. No salary, bonus, or opening count was specified in the source.