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Role overview

The Regional Sales Manager is responsible for executing Red Bull’s strategy across an assigned set of regions, zones, or banners for a national chain. The role centers on growing volume, market share, and business results while managing distribution, pricing, promotions, and quality points of distribution within the account.

This position also focuses on building productive relationships with customer partners, shaping solutions that support both customer needs and Red Bull objectives, and introducing effective, innovative ways of working that deliver strong results.

The role supports regional programming and promotional activity so that it stays aligned with the broader chain strategy and the Joint Business Plan led by the account lead.

Management and development of regions, banners, and account divisions

You will oversee execution across shelf, distribution, price, promotion, and QPOD priorities for your assigned regions and banners.

Drive distribution of priority packages in line with channel strategy guidance.
Ensure regional, zone, and banner schematics follow Red Bull standards and chain headquarters direction for product flow and package mix.
Promote the recommended pricing program using available tools and best-practice selling methods.
Adapt presentations to better fit customer needs while recommending pricing that stays within Red Bull North America standards and target ranges.
Build an annual promotion calendar that supports chain HQ objectives.
Sell Red Bull standards and price points in a compelling way that connects with customer priorities.
Make sure promotions are supported with strong POS materials and incremental displays.
Shape the sales approach to meet account objectives while delivering effective permanent merchandising.
Review return on investment before suggesting POS materials or custom solutions.
Execute merchandising in line with channel strategy expectations.

Relationship management

The role requires you to build and maintain strong connections across regional chain decision-makers and distributor partners.

Create a communication structure that keeps all key regional decision-makers connected.
Regularly strengthen partnerships at the regional, zone, and banner levels within assigned chains.
Set up the tools and business review templates needed to ensure Red Bull teams review consistent data with distributor partners nationwide.

Budgeting and annual planning

Maintain compliance with annual Customer Marketing Agreements across all assigned responsibilities.
Control travel and entertainment spending within the approved budget.
Manage the yearly budget for FOAs and distributor spend.

Business analysis

Partner with the Head of Account to assess ROI for regional, divisional, and banner-level programs and promotions.
Work with Category Management to evaluate ROI for pay-for-space agreements and share learnings with the Channel Lead.
Lead post-promotion analysis with the Category team after each program to measure effectiveness.
Develop relationships that help secure retailer scan data, basket analysis data, and other insights that guide future strategy and improve understanding of consumer buying behavior.
Analyze business and customer sales data thoroughly to set priorities and define focus areas.

Business reviews and stakeholder management

Run quarterly business reviews for internal and external stakeholders covering performance, competition, opportunities, and related topics.
Share examples of Red Bull marketing activity to highlight the brand’s differentiation versus competitors.
Provide energy category insights that influence promotion, pricing, distribution, and merchandising decisions.
Build relationships and connections beyond the buyer level within key accounts.

Communication and teamwork

Use the right communication channels to keep distributor partners and distributor partner managers informed about regional, zone, and banner programs and initiatives.
Visit distributor partners regularly to maintain personal contact and open communication.
Keep relevant regional and distributor partner personnel updated so programs are implemented effectively.

Experience and skills

This position calls for at least 4 years of experience in sales and key account management, ideally in beverage, consumer packaged goods, fast-moving consumer goods, or a direct store delivery environment. Experience working with chain accounts across multiple channels, especially grocery and/or convenience, is preferred.

Strong analytical ability, excellent communication and active listening, negotiation skills, a solution-focused mindset, and the ability to work independently are important for success. Advanced proficiency in Microsoft Excel and PowerPoint is required.

Eligibility

This role is open to U.S. citizens, U.S. permanent residents, and people who are currently authorized to work in the United States on a valid visa.

Compensation and benefits

The base salary for this position is $92,000 to $138,000 per year, plus cash incentives. Final pay may vary depending on work experience, and the range may change over time.

Benefits currently include comprehensive medical, dental, and vision coverage, 401(k) matching, family leave, PTO and paid holidays, pet insurance, legal insurance, life insurance, and tuition reimbursement. Benefit availability may vary based on the nature of employment and/or work location.

Equal opportunity statement

Red Bull North America, Inc. is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by federal, state, or local law.

Location note

The position is based in Philadelphia, PA, and is also eligible to sit in Newark, NJ.

Regional Sales Manager

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