National Account Manager

Company Overview

Au Vodka is a distinguished luxury vodka brand known for its craftsmanship, innovation, and premium quality. Originating in Wales and gaining international recognition, the brand offers exceptional vodka with unique flavors and an exclusive presentation. Au Vodka is expanding rapidly in both the UK and global markets, aiming to become the first Wales-founded FMCG company to reach a $1 billion valuation.

Role Overview

The National Account Manager will oversee and grow key relationships with major national pub companies and leisure accounts across the UK. The role focuses on securing new deals, expanding existing partnerships, and enhancing product distribution and visibility within managed pub estates to consolidate Au Vodka's presence in the premium on-trade sector.

Key Responsibilities

• Establish and nurture strong relationships with national accounts, delivering outstanding customer service.
• Gain thorough insight into accounts' business operations, challenges, and opportunities to optimize sales and brand exposure.
• Collaborate with pub companies and leisure partners to enhance distribution, menu penetration, promotional activities, and brand visibility.
• Formulate and implement sales strategies to drive volume and revenue growth within national pub and leisure channels.
• Meet defined sales objectives and KPIs related to assigned accounts.
• Negotiate national listings, ranging agreements, and Joint Business Plans with key clients.
• Partner with marketing to plan and execute tailored activations, campaigns, and promotions across managed estates.
• Ensure delivery of branded materials and point-of-sale tools to elevate the customer experience.
• Support customized promotional campaigns and events to boost brand awareness and loyalty.
• Monitor market trends, competitor actions, and industry changes, providing insights to refine sales tactics.
• Track sales metrics and report account performance, opportunities, and challenges to senior management regularly.
• Provide sales forecasts and pipeline updates to align stock with demand.
• Coordinate with marketing, logistics, and customer service teams to maintain seamless operations from order to delivery and after-sales support.
• Work with sales colleagues to exchange insights and identify cross-selling opportunities.
• Lead price, term, and contract negotiations ensuring favorable agreements aligned with brand positioning and profitability.
• Manage contract renewals and promotional support for sustainable partnerships.
• Deliver high-quality customer service by promptly addressing inquiries and resolving issues to maintain satisfaction.

Key Qualifications and Skills

• Demonstrated expertise in national account management, ideally within luxury drinks, hospitality, or FMCG industries.
• Comprehensive knowledge of the on-trade sector including national pub companies and leisure operators.
• Strong negotiation abilities with a focus on meeting and exceeding sales targets.
• A genuine passion for premium brands and luxury spirits.
• Excellent communication skills capable of influencing stakeholders at all company levels.
• Capacity to work autonomously and prioritize multiple accounts effectively.
• Analytical approach leveraging data to guide decisions.
• Possession of a full UK driving license is mandatory.

Employee Benefits and Culture

• Opportunity to contribute to a high-growth FMCG company with global prospects.
• Chance to be part of building a billion-dollar brand.
• Fast-moving, dynamic, and creative workplace encouraging ownership of work.
• Minimal bureaucracy ensuring your impact is recognized.
• Early finish Fridays at 4 PM.
• Daily fresh lunches prepared by an in-house chef.
• Modern office environment with onsite parking facilities.
• Company-wide bonus scheme promoting collective success.
• Birthday leave to celebrate your special day.
• Exciting launch parties and team-building events.
• Enhanced parental leave offering.

Additional Information

The role is based nationwide within the UK with occasional visits to the head office in Swansea required. Applicants must have legal working rights in the UK as visa sponsorship is not offered. An energetic approach, readiness to contribute to rapid growth, and commitment to customer excellence are essential to thrive in this position.