Media Planner

About Crossmedia

Crossmedia is a leading independent global media agency dedicated to principled work based on Trust, Reason, and the Pursuit of Happiness. Established in New York in 2000, it is one of the largest minority-owned full-service media planning and buying agencies, boasting over 500 global employees. Crossmedia is known for its transparent and ethical approach to media connecting brands and people across all channels and budgets. The organization prioritizes employee wellbeing, professional growth, and fostering a positive company culture, recognized as a top workplace in media for seven consecutive years.

Crossmedia operates offices in New York and Philadelphia, with a presence in over 25 US states, as well as London and Germany. Its clientele includes prominent companies such as U.S. Bank, Invesco, Newell Brands, NASCAR, and more.

Role Overview

The Media Planner will manage daily media planning tasks across multiple channels, developing strategic media plans and effectively communicating the overall campaign narrative. This role requires resourcefulness, strong organization, and energetic involvement throughout the planning stages, along with excellent verbal and written communication skills. Candidates should be comfortable handling multiple projects in a fast-paced setting.

This position requires proximity to New York City and offers a hybrid work model combining onsite and remote work.

Key Responsibilities

• Maintain and expand knowledge across online and offline media channels.
• Collaborate with Investment, Analytics (Redbox), and Strategy teams to integrate audience insights into strategic recommendations.
• Lead weekly status meetings and serve as the primary client liaison.
• Manage client budgets and update flowcharts to ensure accurate, comprehensive media plans.
• Stay abreast of evolving media and client trends.
• Partner with the Investment team to develop clear tactical presentations aligned with strategic objectives.
• Master and rigorously utilize tools such as Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO, and NMI.
• Review and supervise the work produced by Assistant Planners to maintain quality standards.
• Demonstrate deep understanding of quantitative media strategy components including media mix, channel roles, reach and frequency, and flighting strategies.
• Fully comprehend client business goals and media's role in meeting them.
• Promote media and creative integration through cross-agency collaborations and planning.
• Develop comprehensive, strategic media plans with input from Supervisors and Directors.
• Analyze target audience behaviors in cooperation with the Investment team to create actionable segments.
• Scrutinize tactical plan details to ensure alignment with strategic intent.
• Understand and evaluate media metrics beyond basic reach, including quality and effectiveness.
• Encourage innovative, out-of-the-box thinking in media planning.
• Create strategic media point-of-views tailored to client needs.
• Engage in ongoing training and mentorship, providing guidance to junior team members.
• Demonstrate motivation, professionalism, and contribute positively to team culture.
• Troubleshoot issues, foster open communication, and build team spirit.

Qualifications

• Bachelor's degree required.
• Minimum 2-3 years’ experience in media planning within an advertising agency.
• Proven ability to manage multiple client projects and deadlines effectively.
• Exceptional attention to detail and organizational skills in a fast-paced environment.
• Strong oral and written communication skills.
• Solid analytical and mathematical capabilities.
• Capable of independently handling projects from inception to completion.
• Experience in mentoring junior staff and managing team workloads.
• Initiative to acquire new skills and take on additional responsibilities.
• Professional demeanor with clients, vendors, and colleagues.
• Advanced proficiency in Microsoft Office, particularly Excel.

Compensation

The salary range for this position is $63,000 to $75,000 annually, depending on skills, qualifications, and experience.

Work Environment and Physical Requirements

• Primarily desk-based work involving prolonged computer use, requiring the ability to remain seated for at least 50% of the time.
• Capability to stand, bend, and reach as needed throughout the workday.
• Use of office equipment including calculators, copiers, and printers.
• Effective communication skills for exchanging accurate information clearly.
• Ability to focus on details at close range.

Company Benefits

• Flexible hybrid work options blending in-office and remote work.
• Open and flexible paid time off with policies specific to US and UK locations.
• Comprehensive sponsored healthcare and wellness support.
• 401(k) with company match in the US and pension plans in the UK.
• Paid sabbatical leaves at significant tenure milestones.
• Generous paid parental leave.
• Recognition and support for life milestones.
• A dedicated Pursuit of Happiness Fund for personal enrichment, travel, fitness, and professional development.
• Reimbursement for cell phone and technology expenses.
• Student loan payment assistance (US).
• Tuition reimbursement and robust learning and development programs.
• Regular team cultural events including social gatherings.

Diversity and Inclusion Commitment

As a minority-owned business, Crossmedia embraces diversity and is committed to fostering an inclusive workplace. Approximately one-third of senior leadership are persons of color, and over half of executives are women. The company supports mentoring and internship programs aimed at underrepresented groups and promotes internal initiatives dedicated to equity and representation. Employment decisions are made without discrimination on any legally protected basis.

The description and duties may be updated to reflect business needs or to accommodate individuals with disabilities, adhering to relevant laws including the Americans with Disabilities Act.