Marketing Team Lead

Overview

We are seeking a proactive Marketing Team Lead to spearhead our digital marketing initiatives and content creation efforts. The ideal candidate will be responsible for planning, executing, and evaluating comprehensive marketing strategies that meet business goals while leading and coordinating our marketing team effectively.

Key Responsibilities

• Create engaging marketing content tailored for various digital channels.
• Design, launch, and supervise digital marketing campaigns to fulfill organizational objectives.
• Evaluate campaign outcomes and compile detailed marketing performance reports.
• Drive the implementation of marketing plans to meet and exceed set targets.
• Provide leadership and task management for the marketing department, ensuring high team productivity.
• Oversee various marketing campaigns and interpret analytical results.
• Track KPIs closely, analyze data trends, and communicate insights to stakeholders.
• Ensure marketing targets and objectives are consistently achieved.
• Manage client relationships through CRM platforms while maintaining precise customer information.
• Utilize CRM tools including Salesforce, Zoho CRM, and HubSpot efficiently.
• Administer digital advertising efforts on platforms such as Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
• Employ analytics tools like Google Analytics and Looker Studio for campaign monitoring.
• Control budget allocation for campaigns, measure ROAS, and optimize spending effectively.
• Collaborate with cross-functional teams to support marketing and broader business objectives.

Qualifications & Skills

• Diploma or Bachelor’s degree in Marketing, Business Administration, or related fields.
• 3 to 5 years of experience in marketing roles, particularly in digital marketing and content management.
• Demonstrated experience in team leadership within a marketing environment.
• Thorough knowledge of CRM systems and marketing management software.
• Proficient in Salesforce, Zoho CRM, and HubSpot platforms.
• Experienced with digital advertising platforms including Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
• Familiarity with analytics and reporting tools such as Google Analytics and Looker Studio.
• Strong analytical mindset combined with excellent communication and organizational capabilities.
• Ability to monitor marketing metrics continuously and prepare actionable reports.