Marketing and Digital Engagement Coordinator

About the Organization

Our client is an expanding mission-focused professional membership organization that serves healthcare professionals across the United States and internationally. It offers educational programs, professional development opportunities, advocacy efforts, and a range of other resources to support its members and promote its wider healthcare objectives.

Role Overview and Responsibilities

The Marketing and Digital Engagement Coordinator will aid in managing marketing campaigns and communication activities relating to membership growth and retention efforts, annual meetings, educational events, organizational programs, and digital platforms. This role plays a vital part in enhancing the organization's visibility and articulating its value to members, healthcare personnel, and stakeholders. You will execute daily assigned tasks independently while collaborating closely with various teams and report to the Manager of Marketing and Communications.

• Design and deploy email marketing campaigns by crafting engaging content, creating attractive layouts, conducting tests, scheduling sends, and coordinating reviews and approvals with stakeholders.
• Collaborate with the Manager to oversee the communications schedule and editorial calendar to ensure well-organized dissemination of messages, avoid conflicts between campaigns, and adjust plans in line with evolving organizational priorities.
• Contribute to formulating and implementing marketing plans, communication strategies, research projects, and budget management for events, programs, and initiatives.
• Review marketing, advertising, and communication materials to ensure editorial and technical precision, working closely with internal departments and subject matter experts to secure approvals and validate content accuracy.
• Create compelling marketing content including subject lines, headlines, copy, and calls to action for multiple channels such as emails, social media, digital advertisements, and other platforms.
• Execute, monitor, and analyze outreach efforts under supervisory guidance.
• Assist with collecting and evaluating marketing analytics by extracting data from email platforms, social media, and paid campaigns, identifying key trends across communication channels.
• Support the coordination, development, and delivery of marketing outputs linked to partnerships, contracts, and organizational projects.

Candidate Requirements and Qualifications

• Possession of an associate or bachelor's degree from an accredited institution coupled with at least three years of relevant experience; alternatively, a combination of education and complimentary work history totaling four or more years is acceptable.
• Proven background in marketing, advertising, or communications featuring hands-on expertise in content creation, email marketing tools, social media management, and digital advertising.
• Experience preparing marketing and promotional content for diverse channels including brochures, direct mail, emails, events, social media, digital ads, and online outlets.
• Meticulous attention to detail, strong writing skills, and excellent project and time management capabilities.
• Proficiency in Microsoft Office applications such as Word, Excel, and PowerPoint is mandatory.
• Familiarity with healthcare-associated nonprofits, professional membership groups, associations, or organizations serving healthcare professionals is preferred.
• The organization is open to providing reasonable accommodations for individuals with disabilities to perform job duties.

Desired Professional Traits

• Capability to operate effectively at strategic and operational levels, navigating obstacles to deliver project progress.
• Ability to foster trust, professionalism, and respect among colleagues, members, and partners.
• Strong analytical and problem-solving skills, alongside adaptability to evolving situations.
• Good judgment and collaborative decision-making capabilities.
• Self-driven with initiative and personal accountability.
• Experience engaging with physicians, healthcare professionals, leaders, or senior stakeholders.
• Understanding and effective communication of organizational mission, priorities, programs, and value proposition.
• Competence in managing complex projects involving multiple stakeholders and deadlines.
• Excellent verbal and written communication complemented by strong organizational skills.
• Familiarity with marketing technologies, database/association management systems, and data analysis.
• Commitment to detail accuracy and ability to perform well under pressure.
• Skill in managing multiple projects, prioritizing resources, maintaining quality standards, and meeting deadlines.
• Effective communication style characterized by professionalism, tact, and diplomacy.
• Competence in adapting to changing priorities while maintaining focus on completion.
• Customer-oriented mindset delivering professional and reliable service to members, partners, and stakeholders.
• Resourcefulness in following through on assignments from start to finish irrespective of complexity or timeframe.
• Accountable and clear communication regarding priorities, timelines, and resources when serving organizational needs.