Lead, Advertising Measurement - Australia

About Reddit and the Role

Reddit is a vast network of communities driven by shared passions and trust, hosting some of the internet's most genuine conversations. With over 100,000 active communities and roughly 130 million unique visitors daily, it stands as a leading information source online. This position, based in Sydney, Australia, is for a Lead in Advertising Measurement within Reddit's Marketing Sciences team. The role plays a key part in reinforcing Reddit's value to agencies and brands by demonstrating its advertising power and effectiveness.

Key Responsibilities

• Manage advertising measurement tasks alongside performance optimization, vendor partnerships, strategy development, sales team education, and research activities daily.
• Utilize expertise in measurement including various methods such as attitudinal surveys, offline and online sales analysis, ROI studies, attribution models, conversion tracking, and storytelling based on 1st and 3rd party data.
• Work closely with Client Account Managers to deeply understand client campaign setups, measurable objectives, and performance, while collaborating with Product and PMM teams.
• Adapt global advertising measurement best practices to the APAC market by developing region-specific playbooks and campaign strategies.
• Convert data insights into clear, actionable guidance, regularly updating teams on vertical-specific trends and optimization tactics.
• Use measurement results to enhance sales efforts through the creation of benchmarks, case studies, media and creative best practice guidelines, and refining audience targeting.
• Act as a subject matter expert in client meetings, supporting Sales, Marketing, and Brand Strategy teams with technical advice and marketing opportunity insights.
• Assist go-to-market teams in APAC by sharing measurement expertise and market-specific insights.
• Lead and support innovative primary research initiatives that bolster Reddit’s advertising value proposition alongside crafting insight products that serve advertisers' strategic needs.

Candidate Profile

• A passionate, data-driven storyteller who leverages measurement to motivate action.
• A minimum of 5 years' experience in advertising research or ad tech within agencies, media owners, clients, or vendors.
• Thorough understanding of the advertising measurement ecosystem, its major vendors, and underlying technologies.
• Familiarity with experimental design and statistical methodologies.
• Advanced knowledge across three measurement areas: Reach (impressions, viewability, brand safety), Resonance (brand awareness, intent), and Reaction (attribution, conversion, sales lift).
• Experience optimizing both direct response KPIs and integrated media strategies for brand and performance goals.
• Proven ability in conducting incrementality testing and collaborating with engineering and product teams on advanced measurement challenges.
• Competence in designing, analyzing, and presenting quantitative advertising research.
• Expertise in synthesizing multiple data sources into cohesive, strategic narratives.
• Capability to collaborate with measurement vendors to innovate new services in a technology-driven environment.
• Excellent communication skills, both written and verbal.
• Highly self-motivated and adaptable to dynamic, rapidly changing environments.
• Bachelor’s degree or equivalent.

Benefits

• Comprehensive global benefits tailored to lifestyle needs, including workspace essentials, professional growth, and caregiving support.
• Family planning assistance and gender-affirming care options.
• Programs supporting mental health and coaching.
• Private health insurance with additional benefits.
• Superannuation contributions.
• Flexible vacation and paid volunteer opportunities.
• Generous parental leave policies.

Additional Information

Interviews in specific roles and locations may be recorded and transcribed using AI technology, with candidates able to opt out prior to their interviews. Personal information collected during interview processes is handled with strict privacy and deleted following hiring decisions. Reddit embraces equal opportunity employment and is committed to diversity, providing accommodations for disabilities throughout recruitment.