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About AIOS

AIOS is pioneering the world's first full-stack AI doctor, rapidly scaling with $350M annual recurring revenue, up from $10M just a year ago. Serving over 150,000 monthly patients with profitability, AIOS aims to revolutionize the $2 trillion European healthcare market, especially leveraging GLP-1 treatments.

Company Vision and Growth Strategy

Reach $100M yearly revenue by 2025 through UK GLP-1 market expansion.
Target $1B ARR by 2026 via accelerated growth of UK GLP-1 patient base.
Expand across Europe to $10B ARR by 2028, becoming the largest GLP-1 provider.
Secure regulatory approvals and mass contracts by 2031 to dominate full-stack AI doctor market.
Aim for $1 trillion global yearly revenue by 2035, enabling AIOS to treat any patient worldwide autonomously.

Role Overview

As Head of Creative, you will lead AIOS's creative vision and execution, driving performance marketing at scale with a $1M+ monthly spend on Meta platforms and rapidly growing Google campaigns. Your leadership will close the emotional resonance and visual quality gap in ads, enhancing customer acquisition efficiency.

You will manage and elevate an in-house creative team, develop creative localization strategies for European markets including Germany and the Netherlands, and expand creative efforts to emerging channels like TV and other social networks.

Your mandate includes building an AI-powered creative production system that generates 300+ unique concepts per sprint, tightly linking creative output with performance data to optimize media buying strategies.

Key Responsibilities

Establish and execute the overarching creative strategy centered on data-driven performance for Meta campaigns.
Elevate creative standards to achieve emotional connection and high visual aesthetic, reducing customer acquisition costs.
Develop and implement a localization playbook tailored for multiple European markets with cultural and platform nuances.
Maintain a robust, innovative ideation pipeline ensuring each concept is uniquely distinguished within Meta's algorithm.
Enhance AI-assisted creative tools and workflows to optimize production and feedback loops.
Lead visual brand refresh initiatives for Bolt Pharmacy, ensuring consistent brand expression across all touchpoints.
Drive aggressive testing and scaling of creative hooks, formats, messaging, and new media channels including CTV and linear TV.
Collaborate closely with the Head of Performance and media buying teams to connect creative performance directly to business metrics.
Manage and nurture the creative team, shifting focus from execution to creative excellence and operational effectiveness.

Required Qualifications and Skills

Minimum 5 years leading performance creative for DTC brands managing high ad spends (≥£500k/month on Meta).
Strong creative capability to generate concepts, deliver clear briefs, and lead teams to elevate creative quality.
Keen emotional insight to craft compelling ads that resonate deeply with audiences.
Exceptional visual sensibility ensuring top-tier aesthetic quality without compromising performance.
Experience managing and developing creative teams to exceed previous levels of talent and output.
Expertise in designing repeatable creative systems for scalable ideation, briefing, and production.
Advanced proficiency interpreting creative performance data to guide iterative improvements.
Proven effectiveness in leveraging AI tools to enhance creative productivity while preserving craftsmanship.
Strong operational discipline with consistent forecasting, reporting, explicit decision-making, and documentation.
Capacity to thrive in a high-intensity, startup environment requiring 50+ hour weeks and asynchronous work culture.

Preferred Experience

Proactive, hands-on approach with risk-taking and excelling in new challenges.
Led brand refresh or identity evolution projects.
Directed multi-market creative efforts within Europe, notably Germany and the Netherlands.
Worked within regulated sectors such as healthcare, wellness, telehealth, or GLP-1 therapies.
Experience in broadcast and long-form video content including CTV and DR TV.
Cross-platform paid social creative expertise beyond Meta, e.g., TikTok, Snap.
Collaborated closely with CRO or product teams on seamless transitions from ads to landing pages.
Entrepreneurial mindset, having founded or led initiatives with ownership and adaptability.

Company Culture and Standards

Dedication to mission: impact 100 million patients by 2035 with transformative care.
Unyielding integrity, especially amid ambiguity without established precedents.
High vigilance and readiness to confront challenges without hesitation.
Insistence on exceptional excellence, rejecting mediocrity.
Commitment to radical transparency and honest, constructive feedback.
Relentless urgency in execution and delivery.
Frugality, valuing wise resource use and simplicity.
Resourceful problem-solving to overcome obstacles independently.
Focus on substantive work over status or short-term gains.
Laser focus on essential priorities driving meaningful impact.

Compensation and Benefits

Competitive salary ranging from $150,000 to $250,000 annually.
Equity stake between 0.10% and 0.30% in early-stage company growth.
Comprehensive medical insurance (when applicable).
Paid time off including a minimum of two weeks plus national holidays.
Fully remote, asynchronous work environment.
Annual $1,200 allowance for learning and personal development resources.
Annual $1,200 budget supporting health and wellness activities.
Biweekly complimentary health coaching sessions.
Provided MacBook and home office equipment.
Opportunity to shape company culture in an early-stage environment.

Head of Creative