Growth Marketing Manager

About Gridcog

Gridcog is a dynamic SaaS start-up dedicated to accelerating investments in the clean energy transition. Our innovative project modelling software supports diverse applications such as co-located solar and storage, microgrids, and EV fleets. Trusted by top Developers, Independent Power Producers (IPPs), Consultants, and Energy Users worldwide, our platform directs hundreds of millions of dollars towards projects that harmonize commercial viability with environmental responsibility.

Role Overview and Responsibilities

As our Growth Marketing Manager, you will spearhead the development and implementation of the comprehensive growth strategy in partnership with the Head of Marketing. Your focus will include enhancing our organic presence through SEO and GEO targeting, optimizing the website to convert visitors into leads, and experimenting with emerging growth marketing approaches such as AI search optimization.

• Design and execute Gridcog's growth initiatives with a focus on organic, paid, and conversion channels, managing associated performance metrics.
• Lead SEO efforts, including keyword research, content strategy, technical SEO, and measurement, ensuring Gridcog ranks prominently for energy project modelling queries.
• Explore and implement cutting-edge marketing techniques like AI search to position Gridcog as a leading reference.
• Enhance website user experience by refining user journeys, landing pages, forms, and calls-to-action to boost lead generation and gather detailed visitor data.
• Repurpose high-quality thought leadership, analyses, and videos into lead magnets, gated content, and paid advertising campaigns to increase funnel engagement.
• Develop and manage the marketing technology stack to monitor and analyze visitor behavior, newsletter engagement, and content consumption effectively.
• Translate website and newsletter engagement insights into targeted nurture campaigns that warm prospects and generate sales-qualified leads.
• Test and optimize paid marketing channels with rigorous measurement to allocate spend effectively, scaling successful initiatives and discontinuing underperforming ones.
• Maintain a prioritized growth experiment pipeline with regular evaluations of outcomes, focusing efforts on initiatives that drive meaningful results.
• Collaborate closely with the sales team to ensure timely follow-up on warmed leads, preventing opportunities from being missed.
• Continuously introduce innovative ideas, exploring new channels, content formats, and marketing plays previously untested by the team.

Success Indicators

• Prospective clients consistently discover Gridcog via organic search ahead of any trade show engagements.
• The website functions as a primary and effective salesperson, delivering high-quality leads.
• Every piece of outstanding content is reimagined to attract and convert visitors through multiple marketing vectors.
• Comprehensive understanding within the marketing and sales teams of website visitor intent and interests.
• Newsletter subscribers effectively transition into valuable pipeline opportunities.

Qualifications and Experience

• Proven success in increasing organic traffic and inbound lead generation within B2B SaaS or similarly complex technical markets.
• Expertise in SEO encompassing keyword strategy, content development, technical SEO, and performance analytics.
• Hands-on experience with conversion rate optimization, including managing landing pages, user flow improvements, A/B testing, and iterative refinements.
• Strong ability to build and manage nurture campaigns and marketing automation workflows that efficiently support sales teams.
• Proficiency in marketing technology tools such as analytics platforms, tracking solutions, CRM systems, and the capacity to evaluate and integrate new technologies as needed.
• Analytical mindset with a commitment to data-driven decision making and transparent reporting, adjusting strategies based on insights.
• A proactive, execution-first approach with a passion for building and learning through experimentation rather than purely strategizing.
• Daily use of AI-powered tools to enhance productivity and output quality, with keen judgment on their application.

Preferred Extras

• Practical experience in paid marketing across search engines and social media platforms.
• Background in energy, climate technology, or other data-intensive industries.
• Strong copywriting skills that convert technical information into engaging, accessible messages.
• Familiarity with HubSpot or similar CRM and marketing automation platforms.
• Past work experience in start-up environments with comfort operating amid ambiguity.
• Fluency in an additional European language.

Benefits and Culture

• Competitive salary package commensurate with experience and skills, accompanied by equity participation making every team member a stakeholder.
• Flexible work arrangements within our vibrant London, Berlin, or Madrid offices.
• Opportunity to collaborate with a creative, high-performing team that values innovation and problem-solving.
• Contribute meaningfully to global decarbonization efforts through your work.
• Support for continuous professional growth and personal development initiatives.
• Annual company-wide retreats to inspiring global locations such as Bali and Bintan Island.

Diversity and Inclusion

Gridcog champions diversity and inclusion by fostering an environment where diverse perspectives drive innovation and triumph. We encourage applications from candidates with varied backgrounds and experiences. If you feel excited about this role yet your background doesn’t perfectly meet all requirements, we encourage you to apply as you may be the perfect fit.