Growth Marketing Intern

About the Role

Join the Digital Consumer Engagement Marketing team at the LEGO Group to help expand digital experiences that connect millions of LEGO fans globally. As a Growth Marketing Intern, you will gain practical exposure by supporting performance marketing, customer engagement, and growth initiatives across LEGO's digital platforms.

Key Responsibilities

• Assist in executing and optimizing app acquisition campaigns and other performance marketing activities on various digital channels.
• Support performance evaluations with app and affiliate marketing agencies by tracking actions, identifying opportunities, and contributing to optimization plans.
• Coordinate testing and optimization efforts related to performance marketing and App Store Optimization (ASO).
• Help develop creative marketing assets for campaigns.
• Facilitate cross-functional collaboration to ensure marketing campaigns are delivered punctually and meet stakeholder objectives.
• Monitor campaign outcomes, extract actionable insights, and prepare performance reports.
• Contribute to tracking marketing budgets, purchase processes, and other operational tasks.
• Manage communication and feedback between internal teams and external partners.

Candidate Profile

• Strong communication skills with the confidence to engage various stakeholders.
• Highly organized with meticulous attention to detail.
• Genuine interest in digital, performance marketing, and app user acquisition.
• Comfort with data analysis, reporting, and performance insight generation.
• Ability to juggle multiple responsibilities and deadlines simultaneously.
• Proactive attitude with eagerness to learn and take initiative.
• Competency in Microsoft Office applications, especially Excel and PowerPoint.
• Adaptability and a positive mindset toward new challenges.
• Fluent English proficiency, both written and spoken.
• Basic knowledge of marketing principles and consumer behavior.

Eligibility and Requirements

• This is a full-time internship (37.5 hours/week) based in London, requiring a minimum of three days onsite per week.
• Candidates must be at least 18 years old and legally authorized to work in the UK for the entire internship duration.
• Applicants should be currently enrolled in higher education or an equivalent training program at the time of the application.

Application Process

• Submit a current CV outlining your education and relevant experience.
• Provide a cover letter explaining your motivation for the internship, suitability for the role, and your availability (including start date, duration, and weekly working hours).

Additional Information

The Digital Consumer Engagement Marketing team drives growth through inclusive and insightful marketing strategies, aiming to increase user acquisition, retention, and engagement across digital platforms. This internship works closely with the Senior App Growth Lead and touches various growth marketing functions.

Benefits

• Family Care Leave offering enhanced paid leave options.
• Life and disability insurance providing comprehensive protection.
• Wellbeing support and resources encouraging physical and mental health.
• Colleague discounts available from the first day of employment.
• Bonus schemes rewarding successful collective achievements.
• Hybrid workplace policy offering an average of three office days weekly.

Diversity and Inclusion

The LEGO Group is committed to equal employment opportunities and pay equity, welcoming applicants from diverse backgrounds across gender, race, nationality, sexual orientation, disability, age, religion, and more. The company emphasizes a culture of play where everyone feels included and valued.

Child Safeguarding

For roles involving significant interaction with children, candidates will undergo Child Safeguarding Background Screening as part of the offer process, reflecting the company’s dedication to Children’s Rights and wellbeing.

Encouragement

Act now to apply, as opportunities may be amended or retracted before the closing date. Embrace the chance to build your dream career at the LEGO Group today.