Google Ads Executive

Role Overview

We are seeking a meticulous and results-focused Google Ads Executive to design, implement, and enhance Google Ads campaigns aimed at acquiring high-quality student leads and boosting course enrollments. The candidate should be proficient in campaign management, keyword research, and conversion tracking.

Primary Responsibilities

• Plan, launch, and oversee Google Search, Display, YouTube, and Performance Max campaigns.
• Execute keyword research and competitor analysis to discover new opportunities for growth.
• Create persuasive advertisements and continually refine campaign components.
• Monitor campaign effectiveness and adjust bids, budgets, and audience targeting to maximize returns.
• Implement conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Assess campaign outcomes and generate weekly and monthly performance reports.
• Work closely with design and content teams to enhance landing page effectiveness.
• Track key metrics such as Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
• Keep abreast of Google Ads policies, updates, and industry best practices.
• Coordinate with Admissions and Marketing to increase lead quality and student acquisition.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related discipline.
• 1 to 3 years’ practical experience managing Google Ads campaigns.
• In-depth knowledge of Google Search, Display, YouTube, and Performance Max ads.
• Experience utilizing GA4, GTM, and Google Keyword Planner tools.
• Competence in Excel or Google Sheets for analytical reporting.
• Google Ads Certification is desirable.
• Exposure to lead generation or education technology sectors is beneficial.

Performance Metrics

• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Number of Qualified Leads Produced
• Lead-to-Enrollment Conversion Ratio
• Overall Campaign ROI
• Efficient Budget Utilization

Preferred Attributes

• Certified in Google Ads.
• Experience with Customer Relationship Management (CRM) systems and lead management tools.
• Knowledge of landing page optimization and basic SEO tactics.
• Familiarity with reporting platforms such as Looker Studio.

Benefits and Work Environment

• Opportunity to contribute to a rapidly expanding EdTech company.
• Experience managing impactful digital marketing campaigns.
• Supportive, collaborative, and innovative workplace culture.
• Pathways for career advancement and ongoing education.
• Performance-driven incentives and professional growth support.