- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 तासपूर्वी
- Work mode
- In office
- Education
- Diploma or degree in Marketing, Business, Communications or related fields
- Resume
- Required to apply
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Job description
About the Company
PropNex Realty Pte Ltd (SGX: OYY.SI) stands as Singapore's largest publicly traded real estate agency, employing over 14,500 sales personnel and operating regionally in Indonesia, Malaysia, Vietnam, Cambodia, and Australia. The company is well-established as a trusted local firm, offering extensive expertise in both public and private property markets to deliver superior real estate services. Committed to assisting clients in fulfilling homeownership dreams and investment objectives, PropNex emphasizes professional guidance and innovative solutions. Furthermore, the organization prioritizes capability development and professional growth, fostering opportunities for career advancement among its workforce. PropNex also actively participates in community initiatives, underscoring its leadership role in the industry.
Role Overview
This role is a full-time, on-site position located in Singapore, designated for a Facebook Meta Ads Specialist. The incumbent will be responsible for developing, implementing, and managing advertising campaigns on Facebook and Instagram that effectively generate leads and boost brand awareness related to the company's branding and property listings. The job involves audience research, ad targeting configuration, budget allocation, creative and copy optimization, as well as ongoing campaign oversight through Meta Ads Manager.
Key Responsibilities
- Design and manage Facebook and Instagram ad campaigns to maximize lead generation and brand engagement.
- Conduct thorough audience analysis and define targeted ad segments.
- Set appropriate budgets for campaigns and adjust allocations as needed to optimize performance.
- Refine ad creatives and copywriting to align with brand standards and enhance user engagement.
- Utilize Meta Ads Manager for monitoring campaign metrics and making timely optimizations.
- Generate performance reports and share insights with marketing and sales teams to synchronize campaign objectives.
- Experiment with new strategies and approaches to improve returns on advertising spend.
- Stay up to date with Meta platform developments, digital advertising best practices, and compliance requirements specific to the real estate industry.
Qualifications and Requirements
- Proven expertise in Facebook and Instagram marketing, including campaign setup and performance management using Meta Ads Manager.
- Strong understanding of digital marketing concepts such as performance marketing, paid social strategies, and conversion tracking.
- Experience with complementary tools such as Google Analytics.
- Competence in creating engaging ad copy and collaborating on visuals that align with brand messaging.
- Ability to analyze campaign data, generate insights, and recommend optimization strategies.
- Effective communication and teamwork skills to coordinate with various internal departments.
- Highly organized and meticulous, capable of managing multiple concurrent campaigns and deadlines.
- Experience in real estate or property marketing is considered favorable.
- Educational background includes a diploma or degree in Marketing, Business, Communications, or related fields, or an equivalent practical background in paid social media advertising.