Digital Marketing Manager

About Planet Green Infra

Planet Green Infra is a prominent developer specializing in real estate and agriculture with a focus on premium plotted projects. Currently, the company is advancing two flagship developments: Dates County, a premium plotted estate, and Farm Natura, which offers sustainable farm plots. Both projects are designed to provide lucrative investment prospects coupled with exceptional lifestyle options.

Role Overview

The company is looking for a proactive and results-oriented Digital Marketing Manager to oversee digital marketing activities for the Dates County and Farm Natura developments. The role's primary objective is to construct and implement thorough digital marketing strategies to elevate brand visibility, attract high-quality leads, and enable successful sales outcomes.

Key Responsibilities

• Create and execute holistic digital marketing plans tailored to Dates County and Farm Natura initiatives.
• Oversee and fine-tune marketing campaigns across major digital platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Lead SEO and SEM strategies to enhance organic search rankings and bring targeted traffic.
• Drive social media marketing, curate engaging contents, and maintain consistent brand representation.
• Develop and manage email marketing workflows to foster lead nurturing and customer retention.
• Administer digital advertising budgets strategically for optimal return on investment and cost-efficiency.
• Analyze campaign metrics with tools including Google Analytics and Facebook Insights, delivering data-driven insights and regular performance reports.
• Collaborate closely with sales teams to ensure effective lead conversion via marketing qualified leads.
• Manage website content and landing pages to ensure seamless user experience and engagement.
• Keep abreast of the latest digital marketing trends, innovations, and best practices within the real estate space.
• Coordinate efforts with agencies, external vendors, and freelance resources as necessary.
• Conceptualize and implement creative campaigns that resonate with distinct target demographics.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is advantageous.
• 4 to 7 years of substantial experience in digital marketing, ideally within the real estate or property development industry.
• Advanced knowledge and hands-on experience with Google Ads, Facebook Ads Manager, and comparable digital advertising platforms.
• Expertise in SEO/SEM tools and analytics solutions such as Google Analytics and SEMrush.
• Proven success record in generating effective lead generation campaigns.
• Strong understanding of digital marketing funnels and techniques for conversion optimization.
• Excellent ability to analyze campaign data and make well-informed, data-driven decisions.
• Superior verbal and written communication prowess.
• Creative mindset combined with proficient problem-solving skills.

Preferred Qualifications

• Certifications related to Google Ads and Facebook Blueprint.
• Experience using marketing automation platforms like HubSpot or Marketo.
• Familiarity with Customer Relationship Management (CRM) systems and lead administration.
• Skills in video content production and editing.
• Prior exposure to marketing within real estate or property development sectors.

Job Location & Benefits

• Position based at the project sites located in Gowlidoddy, Hyderabad.
• This is a full-time employment opportunity.
• The salary package is competitive and includes performance-linked incentives.