Digital Marketing Executive

Job Overview

We are seeking a Digital Marketing Executive to strategize and implement digital marketing initiatives, contributing to lead generation and brand growth across various online platforms.

Key Responsibilities

• Design and execute comprehensive digital campaigns on platforms including Google, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Enhance website visibility and organic traffic through effective SEO management.
• Plan, create, and publish engaging content across social media channels.
• Manage and optimize paid advertising efforts to maximize lead acquisition and return on investment.
• Utilize Google Analytics and Search Console to monitor website and campaign performance.
• Collaborate closely with graphic designers and content writers to develop marketing materials.
• Oversee and execute email and WhatsApp marketing campaigns.
• Drive franchise and customer lead generation via digital mediums.
• Regularly track and report campaign outcomes on a weekly and monthly basis.
• Continuously update knowledge on digital marketing trends and incorporate innovative strategies.

Required Qualifications

• Proficient understanding of SEO, SEM, Google Ads, and Meta Ads platforms.
• Hands-on experience with Google Analytics, Google Search Console, and various keyword research tools.
• Knowledgeable about social media marketing principles and content scheduling.
• Basic skills in design software such as Canva or Adobe Photoshop.